PrintWeek India Awards 2018: Viraj Prints is the Packaging Converter of the Year (Luxury)

For the NYX Second Anniversary Box, the client wanted to create an exclusive box on the occasion of completing two years of NYX. So the design is in the shape of number two. Created with different substrates, the CMYK + white job is printed on the Komori Lithrone LS429. 

Maybelline wanted the box to be as exclusive as its new launch. So Viraj blended various materials and processes of printing to make the box look grand. A ribbon to close the box, HUV printing, use of the right type of holographic, screen printing, printing on trace paper, make the box look super premium. Run length is 250.

The L’Oreal gift box is designed to hold a clay mask. It also has a brush holder. The thank you card inside is printed on specialty paper. The box is closed using a magnet. The fabrication is done neatly so that the beauty of the printing is visible.

For L’Oreal Fashion Highlights PR Kit, the key visual was gold and black. So the entire package is made of the same combination, in black velvet, PET, 2mm FSC black, and board. It also includes single colour printing on gold mirror acrylic plate. Viraj produced 120 pieces.    

The shortlisted companies in this category were

Orient Press

Perfect Packaging

Pragati Pack

Screen Art Enterprises

Unbox