Armor in a branding exercise, launches Inkanto at Labelexpo Europe

Displaying the Inkanto thermal transfer ribbon range, Yohann Froment, director for marketing and communication, Armour, said, “Armor group is involved in various vertical market such as flexible solar film, current collector films for batteries and haptic films, all of which operate under their own brands. Until this day thermal transfer of Armor had not brand applied on its unbranded ribbons: this has changed with the introduction of Inkanto.”

In April this year, Armor completed an extensive expansion and modernisation plan of its India operation, when it inaugurated a 4,200 sq/m (45,000 sq/ft) industrial slitting and packing plant in the Bidadi Industrial area, 30kms away from Bengaluru.

The Inkanto offering is made of a new visual identity and an enhanced line of new services that will be applied to the current unbranded range of Armor ribbons. “The expansion of Armor outside Europe, notably via new production subsidiaries (both recent and to come), alongside the desire expressed by its partners to have additional means of creating loyalty among their own customers and the wish to initiate a new dynamic, have led the company to develop a new identity,” said Froment.

The size of the thermal transfer market in India is around 100-mn sq/m, and is growing at about 15% per annum; Armor has a 28% market share.