Alpana of DY Works to showcase power of design at Print Fair

Alpana, has on hands the task  to revamp the existing packaging to a more comtemporary PET bottle design. While most of the peer companies have already moved to PET bottles, Alpana has the challenge to re-establish lassi in the modern space so as to appeal the youth and bring in health as the unique selling proposition.

 

According to Alpana, the objective of conceptualising the revamp was manifold. "To begin with, the design packaging has to be at par with the current trends and also, at the same time, captalise on gaining popularity as a healthy and natural beverage."

 

The design expert will showcase the changing and emerging trends in the print and packaging space at the Print Fair on 6 November. The attendees at the Print Fair, a mix of students, designers, print production professionals, print buyers, and brand owners, will paly audience to Alpana's 'sustainability innovations in print and packaging' presentation.

 

Following her, Ashwini Deshpande of Elephant Design will present a show and tell presentation to the audience, titled, 'partnering in print - by design'.

 

The day will also see the launch of PrintWeek India's Book Special - a compilation of 36 publishers’ interviews by Ramdas Bhatkal, founder and managing director of Popular Prakashan. A special guest for the evening, Tushar Gandhi will speak about the legacy of print since the time of his great grandfather, Mahatma Gandhi.

 

Print Fair, scheduled for 6-10 November, is organised by PrintWeek India in collaboration with the Goethe Institut / Max Mueller Bhavan Mumbai.  It will showcase the depth and breadth of top print work and print ideas in India. The event will see panel discussions, workshops and films about print.