Dainik Bhaskar Group sets world record for Republic Day campaign
Dainik Bhaskar Group’s latest innovative campaign ‘Ek Salaam, Desh Ke Naam’, has broken the world record of ‘Maximum People Saluting on a Digital Platform’. This campaign is particularly significant, as it honours the spirit of nationalism, patriotism, and oneness as an Indian, amidst different cultures, religions, and languages and commemorates India’s 72nd Republic Day celebrations.
27 Jan 2021 | By Dibyajyoti Sarma
In association with the Asia / India Book of Records, Dainik Bhaskar launched this campaign from 1 January 2021 to 24 January 2021, in which 14,351 citizens of India, uploaded their videos while saluting. This World Record breaking campaign trumps the previous record of 10,369 downloads.
The culmination of the campaign was presided over by the governor of Rajasthan, Kalraj Mishra, in which, he awarded people with a Certificate of Participation.
Girish Agarwal, promoter director, DB Corp, said, “Every Republic Day, we come together as one and celebrate the anniversary of becoming the world’s largest democracy. With the adoption of digital platforms getting accelerated in the pandemic world, this year, the Bhaskar Group used this platform to celebrate our diversity digitally. We are proud that our teams have not only pioneered this idea of digital oneness through ‘Ek Salaam, Desh Ke Naam’ campaign, but has also created a world record, which is a testament that the group never rests on its laurels and will continue to create new benchmarks.”
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