Insight announces multiple installations of Fujifilm Revoria

Ajay Aggarwal, CEO, Insight Print Communications, said, “The Revoria Press PC 1120 has proved to be a profitable investment for all our customers. They are using this press for multiple applications, from high-end commercial printing to wedding photo albums and high volume colour book, printing upto 400 copies.”

He added that the printers who invested in the Revoria have been printing upwards of 300,000 A4 impressions a month. Some of them are even doing 600,000 impressions. A significant portion of this goes into the CMYK + market with effects such as metallic, white and clear inks.

Aggarwal said one installation is underway at a digital press bureau in Jaipur, while another machine was installed at a premium home furnishing brand in Mumbai, which is using the machine for high-end catalogues. 

“The capability of the Revoria to effectively handle textured papers has opened doors for a variety of applications suitable for such corporations,” Aggarwal said.

Insight has also installed the machine at multiple customers that focus on high-quality wedding photos and web-to-print photo products. Two important features of the press that add value to photo printing include the AI-based photo quality optimisation and the pink layer addition. 

The AI automatically determines the scene for each photographic image on a page, and corrects the image appropriately on the print server. This includes brightening a dull image and correcting image sharpness. “This feature is a game-changer for customers that handle large quantities of photography printing,” Aggarwal said. The second feature is the auto addition of the pink layer in CMYK. The machine automatically converts a photo into CMYK and pink and enhances the colour gamut to improve the photo quality.

Aggarwal added that Insight’s flexibility to the customer through the toner out model, where customers pay only for the spares and maintenance and buy toners on actuals, is yielding benefits for the customer. “For an industry which has had pre-defined pricing models for ages, this change has been welcomed by all customers. It’s not just the technology, but the flexibility to use it effectively and ensuring quick ROI is the cornerstone of our Revoria offering,” he said.

Kentaro Imafuku, head of department, Graphic Arts Division, Fujifilm India, said, “This press is breaking the barrier of standard CMYK digital prints, and enables our customers to meet the ever-evolving consumer demand and helps businesses to grow into new, higher value markets, such as luxury brand promotion and packaging. The use of specialty colours open new doors to on-demand premium print opportunities.”