Konica Minolta partners with Brother

The partnership agreement is meant for the Indian market. Brother India has options to provide A4 printers, meant especially for Enterprise customers. Konica Minolta will promote these products under the original brand name, Brother. Through this partnership, Konica Minolta will address the consumer needs for such A4 size printers in this segment. 

Katsuhisa Asari, managing director of Konica Minolta Business Solutions, said, “We, at Konica Minolta, are thrilled to partner with Brother India. This partnership will provide more growth opportunities for both organisations. The difficulties presented by the digital transition have greatly aided in our learning and exposed us to newer consumer behaviours, allowing us to provide value to our clients in the form of specialised marketing solutions. Our customer-centric approach will help us to align the needs by offering various product solutions.”

Alok Nigam, managing director of Brother International, added, “We are excited to begin this new cooperation with Konica Minolta to reach new audiences in the dynamic and vibrant Indian printing market. We continually seek innovative methods to complement the changing consumption habits of our consumers. This partnership exactly does that for us as it offers complete printing solutions with A4 and A3 capabilities to the customers and makes it mutually beneficial for Brother India and Konica Minolta.”