Sona Papers launches its product catalogue, Paperpedia 2021
Sona Papers has announced the launch of its new range of product catalogue, Paperpedia2021, for the Indian market. The new range consists of SKUs including whites and recycled, hi-print and textures, luxury and touch and World Color Council. The new and bold look of the catalogue was conceived and designed by the think-tank of Sona and its creative agency, White crow, Mumbai.
17 Mar 2021 | By Rahul Kumar
The Paperpedia 2021 carries papers from the mills Sona has tie-ups
“This new catalogue has been designed in a way that it will be a great and must design accessory for the graphic designers and brand owners for their communication planning. It carries all the mill’s papers that Sona Papers has tied up with,” said Raju Suneja, director, marketing, Sona. “The new and bold look of the Paperpedia will be the best fit for the design connoisseur’s kit.
The Paperpedia is a mix of association paper brands. The blended words reflect its clear presentation, style, fanciful collection of papers from different parts of the world. Combining whites and recycled, playing with the colours and textures, and thoughtful concept of an extremely sensitive luxury and touch collections, give freedom to blend these assorted range of papers through brochure, catalogues, and look books, to the creative packaging and corporate stationary.
The Paperpedia was collected keeping the ease of usability in mind. It carries papers from world renowned paper mills like Arjowiggins, UK; Gruppo Cordenons, Italy, Hansol Paper, South Korea; Arctic Paper, Sweden, and Lenzing Papier, Austria.
“The Paperpedia will be a creative incentive to the graphic designers to create their own mix of design and impression,” said Anup Verma, head of marketing.
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