Sun Up Autopack gets HP Latex for fast turnaround

The machine, which has been running on the company shopfloor for the last two months, offers the Sun Up an edge with quality prints, environmental certified inks, higher productivity, unique capability to print back-to-back and offer the end customer the same results during the day and night with the DSDN facility – important for brands like Airtel and Vodafone who wants the same brand colour during the day and night. 

Founded in 2010 and headed by CEO Karan Arora, Sun Up Autopack is a leading manufacturer and supplier of signage, displays, corrugated box and packaging material in MPCG region. Coresigns, a printing division of Sun Up Autopack, is facilitated with state-of-the-art technology and known in the market for quality prints and unmatched service. 

“MPCG is one of the few regions where corporate brands struggle to get reliable print service providers who adhere to timelines and quality prints. Our vision was clear while investing in this machine that we would offer faster turnaround time, exceptional quality prints and sustainable printing solutions to our clients,” Karan Arora, CEO at Sun Up Autopack, said. 

HP Latex 3600 prints at high speeds of 1290-sqft/hour. It can take heavy duty jumbo rolls and 10 litre ink supply for long non-stop production. The dual-roll split spindles up to 200-kg let you print two rolls with two different designs at the same time increasing productivity. A variety of applications like outdoor signage, backlit, decorative applications, soft signage, vehicle wrap can be produced with unmatched quality. Unlike UV and other technologies, it doesn’t require purging or manual cleaning, reducing ink wastage and keeps the environment clean. 

“In the recent COP27 summit world leaders had come together to work collectively towards climate goals. Sooner or later, the government will introduce directives to use environmentally friendly technologies and, with the HP Latex inks, we have already taken our first step towards a sustainable future for the world as well as for us.” Arora added.

“Our philosophy is viewing ourselves as an extension of our clients’ business and it is great to see our customers thrive in the printing industry,” Ajay Aggarwal, MD & CEO at Insight Print Communications said.