Category : Press Room

Date : 13 Dec 2013 - 15 Dec 2013

Venue : The O Hotel #293-294, A Lane, North Main Road, Koregaon Park

Organiser :

Adaptive Product Management Professional Workshop provides IT firms an option to create and transform product management and marketing professionals. Adaptive PMP can be seen as finishing school that prepares product professionals to become true product managers responsible for product strategy, roadmap, go to market and overall product P&L. Through hands on exercises, real world case study discussions and practical best practice templates the sessions not only get professionals ready to take the real world challenge in the industry but also prepares them for global certification programs.
Adaptive Product Management Professional Workshop offers candidates exposure to key strategic business and marketing management concepts. The workshop has been intentionally designed to be interactive so that candidates learn from extensive case studies, apply practical best practices templates and participate in hands on exercises based on a practical learning approach. In addition to comprehensively preparing attendees for certification, it offers automatic registration for AIPMM Certified Product Manager test. In addition, candidates become Adaptive Alumni which grants them access to Adaptive Xchange, a portal for best practices templates and access to personalized coaching and mentoring from senior leaders in the industry.

Key Benefits

At the end of the workshop, product professional can expect to bring the following advantages to their jobs.
Understanding full spectrum process of productizing
Learn to convert ideas into products that people will buy
Understand how to build roadmaps
Understand P&L and Financial Mechanics
Gain ability to manage entire product lifecycle from product ideation, strategy and development and product launch
Achieve transformation from a product professional or a technology professional to Global Product Manager
AIPMM Certification - Certified Product Manager or Certified Product Marketing Manager

Who is it for?
Business Analysts
Project Managers
Technical Product Managers

What is covered?

Module 1: Productizing Process Module 3: Strategic Planning (contd.)
Primer to productizing innovation
Buy, Build, Partner
Introduction to product management
Business Model & Plan
Overview of Adaptive Marketing

Framework
Module 4: Product Planning
Module 2: Market Analysis
Requirement Definition
Customer Value Research and Analysis
Product Line Economies - Budget
Firm Competencies, Competitive
Planning and Cost Mgmt.
Industry/Market Analysis
Market Acceptance and Availability
Customer Win/Loss Analysis,
Product Roadmapping
Firm Performance Analysis
Moule 5:Go to Market Planning
Module 3: Strategic Planning
Positioning and Value Communication
Target Market Definition and Sizing
Routes - To - Market - Channels and Partnerships
Product Strategy
Marketing Planning, Launch Planning
Strategic Pricing
Customer Acquisition Models
Module 6: Sales Enablement

Collaterals and Lead Generation

Sales and Channel Training

Customer Relationship Management

Funnel Analysis

Market Assets at Different Sales Stages

Technical Tools Vs. Business Tools as Marketing Assets


For more details, contact:
Ph. No: +91 -97380 68887
email: info@adaptivemarketing.in