World Publishing Expo 2016

World Publishing Expo will herald a revamped concept in 2016, highlighted by the new DIGITAL MEDIA WORLD and PRINT WORLD conferences and expanded expert guided tours – all focused on maximising each media executive’s Expo experience.

The event, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), is returning to Vienna, taking place from 10 to 12 October at Reed Messe Wien. It is the fourth time the event has been held in “The Capital of Dreams,” lastly in 2011.

The new format is geared toward creating even more valuable takeaways for visiting news media executives through a more integrated programme – all under one roof and all included in the Expo entrance fee.

The PRINT WORLD and DIGITAL MEDIA WORLD conferences, free to Expo visitors and located at a central stage in the Expo hall, will feature top-level keynotes and presentations discussing the industry’s hottest topics. Each 90-minute session will alternate between the two tracks and will be followed by session-related Guided Tours, allowing visitors to discover the relevant exhibitors in this field and their latest innovations. WAN-IFRA experts will be on hand to advise interested participants during these free-of-charge Guided Tours.

DIGITAL MEDIA WORLD topics will include: Transformation Case Studies; Social Media and Platform Strategies; Monetising Mobile; Adblocking and Smart Advertising; Online Video; Paid Content 2.0; and Virtual Reality in Storytelling.

PRINT WORLD sessions will focus on: Innovation in Print; Inkjet Applications in Newspaper Production; Adding Value in Prepress; Print and Mailroom; International Newspaper Color Quality Club Case Studies; as well as Opportunities of Low Grammage and Improved Newsprint.