Where do you learn the tricks of the trade?
On the job.

What technology has made the biggest difference to your business? The best break-through in print technology in the past hundred years
Print-on-demand has been extremely revolutionary and has helped us transform the business model of publishers by providing them the benefits of zero warehousing, zero wastages, and zero obsolescence model.

What do you prefer: a mentor in the industry or brain storming with like-aged?
A mentor.

The most frequently used mantra in your organisation? Your motto in life?
Customer is king!

For a working lunch if you met the PM of India, what would you talk to him about?
Getting the Indian print industry, which is very fragmented currently, the status of an organised industry.

3 am print consultant?
My father, Rajeev Vohra.

What’s the first thing you do on entering the office?
Check the share price of Repro India.

When you see a great piece of print created by your competitor, what is your reaction?
I am happy because good quality work helps raise the industry standards and encourages others to increase their efforts to create world class products.

Best print compliment received
A client once told me, “With your innovative ideas and business model, we have doubled in size in the last one year since we have partnered with Repro”.

If you were NOT in this industry, you would have …
Probably been a failed cricketer!