Raju Suneja: We leave no stone unturned in our pursuit of excellence

How does your company and your products embody the spirit of excellence that the Awards aims to celebrate?
At Sona, excellence is at the core of everything that we do. Our commitment to quality, innovation, and sustainability ensures that we consistently deliver premium products that exceed industry standards. Our team of dedicated professionals brings a wealth of expertise and passion for perfection of everything that we do. From sourcing the finest and best quality papers to implementing rigorous quality and service control measures, we leave no stone unturned in our pursuit of excellence.

This relentless drive for superior performance is what sets us apart and aligns us with the values celebrated by the prestigious PrintWeek Awards. Our focus on sourcing sustainable papers demonstrates our responsibility towards the environment. 

What can our industry learn from the Award winners and shortlisted companies?
Award winners in any event set a benchmark for the industry to follow, showcasing the best practices and innovations that drive the industry forward. With a mixture of commitments to quality, innovation with the use of technology, use of sustainable ideas, and adoption of customer-centric approach keeping in mind the design aesthetics, award winners can elevate the design standards and inspire the ideas and value of innovation in the industry. 

What specific contributions have your products made to driving excellence within the industry?
Well, we have always been a pioneer in bringing papers produced with advanced technology that meets sustainable parameters. We have always volunteered our services to our customers to provide customised solutions based on their requirements. Be it customised size, grammes, colour, texture or finishes. Apart from this, we have also been conducting various learning activities for design students and have encouraged collaborations with design and print companies that have led to the co-development of cutting-edge solutions.  

Are we doing enough to fix the perception problem? One thing we should do?
Well, addressing a perception requires a strategic and ongoing effort. While we are already doing lots of things, we still believe that there is always room for improvement. At Sona, we have made considerable efforts to address perception through our quality, innovation, and sustainability. I think one thing that we should do is to remain transparent and let the world know the effort we are making towards sustainability. 

A plant-based spread maker has moved into paper-based tubs. One sustainable product or concept that your team is working on?
Have already explained in previous questions all the measures that we have been taking towards environmental sustainability.  

A rollercoaster season. One tip you have for the industry for the rest of 2024?
Just stay calm, offer sustainable and long-term solutions and stay focused. 

Learn more about Sona Papers by clicking here.