Aarjav Hansoti: Automate, reduce manual intervention

Q: What is the trait you most deplore in our industry?
Unhealthy competition and unjustified price wars at the cost of adversely affecting the industry.

Q: When and which print job or project made you the happiest?
There was one label where we had to do three repeat passes to achieve what the client wanted with utmost accuracy and deliver within four days. We ended up exceeding the client’s expectation.

Q: What is your most ‘wow’ moment (print / non-print)?
Print: First job on our new digital label press Screen Truepress L350.
Non Print: Bungee jumping from Bloukrans bridge in South Africa. 

Q: Which printing process do you prefer?
A combination of flexo, digital and screen printing.

Q: One job you wish you had printed?
Bath & Body Works’ shower gel labels. 

Q: What is the greatest strength of your printing firm?
Technology, service and manpower. 

Q: Which print technology, according to you, is the future? Why?
Digital printing. I think it is the future because of three reasons – speed, consistency and environment-friendly.

Q: Which living print person do you most admire? Why?
My father, Manish Hansoti. I am able to handle all aspects of our factory from production, managing employees to handling clients because of what I have learnt from my father. Despite being the managing director, he is the first one in and the last one out at work. His enthusiasm and ability to take on adversities is unmatched and merely by observation and working alongside with him, has taught me things about running a business which could not be learnt at any B-school. 

Q: What do you consider the most overrated virtue in printing?
Following trends blindly without taking cognizance of what might be best for your company. Be it the type of printing or finishing technology, one invests in the kind of labels the clients demand. 

Q: If you could change one thing about your printing plant, what would it be?
Increase productivity and efficiency of the plant. Invest in automation where dependency on manual labour can be reduced. 

Q: What do you most value in your customers?
Loyalty, patience and timely payments.