Bookwatch: Chaitya Shah, Marvel Art Gallery

Ahmedabad –based, serigraphy specialist, Marvel Art Gallery needs no introduction. Marvel has bagged seven consecutive PrintWeek India awards in the Fine Art Printer of the Year category till now. Started in 2004, Father-son duo of Dhanvi and Chaitya Shah has established Marvel as a pioneer in the field of serigraphy.

10 Apr 2018 | By PrintWeek India

Here are Chaitya Shah’s recommendations:

1. Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom

To collect big data one needs to understand small data. Published in 2016, this book gives an insight into how small things can lead to big changes in an organization or product, depending on negligent (which we think) but noteworthy consumer behaviour. Small data is not to be ignored if we want a bigger pie.

2. The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Chris Murray

Published in the year 2006, this book provides classics of marketing strategy, summarising the lessons of seventeen of the most influential titles in the field. What’s better than an expert doing analysis and research based on the global experts in marketing, giving us the best conclusion out of curated case studies.

The book covers different approaches to marketing which are interesting and useful in this age.