DIC is showcasing a comprehensive product portfolio at Labelexpo India 2024, with particular emphasis on narrow web applications. Dr Kamakshi Christopher, general manager of flexible technology at DIC India, says, DIC is focusing on labels, especially for beverages at the show. “Additionally, we have some creative displays for flexible applications, though many of these are reserved for future shows.”

Sustainability has emerged as a key pillar in DIC India's strategy. Dr Christopher highlights the company’s commitment to launching sustainable products while actively pursuing a robust ESG strategy on a global scale. “Our goal is to reduce our environmental footprint, which is why we are featuring many sustainable products here,” she explains. One initiative includes energy consumption management, particularly by incorporating more LED technology into their offerings, focusing on UV LED products.

The company also presents innovative moisture-resistant, water-based coatings, and various barrier materials designed to enhance consumer experience. “We are showcasing our deck technology, although it isn’t prominently displayed at this time,” Dr Christopher says, adding that while they've proven their technology in certain instances, it may not be commercially available yet due to confidentiality agreements.

DIC India boasts established technologies across various applications, including surface treatments and rapid production techniques. “We are ensuring that the push for sustainability does not come at an exorbitant cost,” Dr Christopher asserts. In conversations with Indian converters, she observes a strong desire for sustainable products, tempered by concerns over costs. “Many converters worry that their customers may not be willing to pay for these solutions.”

Interestingly, Dr Christopher notes that mid-sized Indian converters display a greater eagerness to embrace sustainable practices than some multinational corporations. “This sector views sustainability as a differentiator that could open up export opportunities,” she states. However, she acknowledges the primary challenge: maintaining reasonable development costs for sustainable solutions. “If we can offer sustainability at an acceptable cost difference, I believe converters will show significant interest.”

Reflecting on the future, Dr Christopher expresses optimism. “By 2025 or 2026, I am confident that many of these sustainable solutions will be implemented,” she predicts. “This is a journey, but we are already witnessing promising steps forward.”

The slow evolution of de-inking 

Despite years of discussions surrounding de-inking and sustainability within the newspaper industry, significant change often feels elusive. We ask if it’s the case in the narrow-web segment too. Dr Christopher of DIC India highlights the driving forces behind this change, highlighting both economic imperatives and the need for innovative solutions.

She says, “There’s also an economic aspect to consider.” She underscores the reality of rising petroleum prices, noting, “Currently, the price of petroleum products is not going to decrease; it will only continue to rise due to the depletion of resources. Therefore, we need to find a solution now, especially from an economic standpoint.” With the era of inexpensive petrol considered over, she emphasises the urgency of transitioning to sustainable practices.

Beyond the immediate economic factors, Dr Christopher points out the importance of sustainability itself. “While we can drill for oil to a certain extent, it’s not a sustainable process that we can rely on indefinitely,” she explains. By addressing the inevitability of resource depletion, she believes that society may find its progress toward sustainable goals accelerated.

In her view, consumers are increasingly taking the initiative to reduce energy consumption, setting an example that many industries are yet to follow. “I believe that customers are currently doing more to reduce their energy consumption than many other sectors,” she states. With India now serving as the second-largest producer of solar power, Dr Christopher highlights the nation’s significant achievements in this area, particularly referencing the country’s largest solar power plant. “In India, the drive for sustainability has already begun, and the findings indicate that sustainable energy solutions are more cost-effective in the long run,” she adds.

The focus on water conservation is also gaining momentum, with businesses beginning to recognise that sustainable practices yield better financial results. Dr Christopher concludes, “As we gradually understand that sustainability isn't just about environmental concerns but also about economic viability, we will see further progress in this area.” This shift in perception could pave the way for a more environmentally conscious future in the industry, where sustainability becomes a fundamental driver of both innovation and profitability.

Shift in flexible packaging 

In recent years, the flexible packaging industry has witnessed a notable shift from traditional narrow- and wide-web options towards mid-web formats such as 600-mm, 500-mm, and 800-mm. This change raises questions about its implications for ink manufacturers.

Dr Christopher says, “Some of our products were initially designed for the European market, where this change began.” She emphasises that many of these products are suitable for narrow and mid-web applications, although some may require adjustments to align more closely with customer needs. Leveraging DIC's position as the largest player in the world, she notes, "We have extensive experience in various industries across different locations, which we can utilise here in India."

The ink manufacturer maintains a close relationship with machine manufacturers, mostly based in Europe, with some located in China. Dr Christopher says, “We collaborate with almost all of them,” highlighting that many machine trials are conducted using DIC’s inks. This partnership allows for effective problem-solving during the machine development phase, ensuring that they are well-prepared to support the evolving Indian market.

Historically, the Indian market faced challenges, but Dr Christopher observes a significant shift post Covid-19, “There has been a push for self-reliance and a focus on exports due to the challenges faced with China. Indian industries have geared up for these changes, which presents significant opportunities.”

In a remarkable turn of events, innovations that once flowed primarily from companies like DIC and Sun Chemical in other countries are now being developed in India for export. Dr Christopher asserts, “This is a significant development, and I believe it will not only benefit DIC but also many other manufacturers in the region.”