Five new feature areas and big exhibiting names to heat up Labelexpo Europe 2015
In this curtain-raiser to the show from 29 September to 2 October, Noel D’Cunha talks to Lisa Milburn of Tarsus Group to learn how the Brussels label show will be better then the previous edition
20 Apr 2015 | 2738 Views | By Noel D'Cunha
If Labelexpo Europe 2013 is any indicator of things to come at Labelexpo Europe 2015, which is set to return to Brussels Expo between 29 September and 2 October, 2015, expect an influx of new features areas and big names exhibiting that is sure to spark excitement.
Labelexpo Europe is aimed at FMCG brand owners, label designers, label and package printers, general printers and industry suppliers. Covering an unprecedented eight exhibition halls, over 600 exhibitors will be demonstrating the lat-est cutting-edge technologies and solutions at 2015’s edition.
Labelexpo Europe 2013 had the biggest show in the last 33 years at Brussels which attracted a record breaking 31,795 from 158 countries. Three core themes resonated throughout the four days: sustainability, linerless or less liner, and digital inkjet printing. Broadly substrate manufacturers were focused on PET23 or PP-based liner products while the press and converting machine manufac-turers towed the line of less wastage and eco-friendly solutions.
Two technologies that grabbed the interest of the industry were the Core Linerless Solution from Ritrama, ILTI and Prati as well as a new converting machine from ETI Converting.
In short, Labelexpo Europe 2013 created a mix of solution that offered something for everyone. “At that show, we wanted to help label printers who wanted to broaden their in to packaging printing,” says Milburn.
As usual, the main attraction at Labelexpo Europe 2015 will be the unbeatable chance to see the latest big machine displays, live demonstra-tions, and leading-edge materials. “The show will again deliver a global showcase of the newest prod-uct innovations and visitors will be able to see and compare a wide range of technologies including flexo, digital and inkjet, as well as a range of hybrid systems, says Milburn.
While labels will remain at the front and center of the overall Labelexpo Europe experience, the show will throw a bigger spotlight on package printing and design. Included in the entry cost, visitors will have access to a range of new feature areas. “The Packprint workshop will provide expert and practical advice on how printers can take the first steps into diversifying and growing their business into folding cartons and flexible packaging,” says Milburn.
Similarly, the brand new Smart Packaging Lab will focus on opportunities in intelligent and active labeling and packaging. Rounding up the most up-to- date methods for engaging and inter-acting with consumers, the feature also will explore the latest advances in substrates, inks, digital systems and highlight techniques for combating anti-counterfeiting and brand protection.
Also being held for the first time, the Packaging Design Studio, which will give show visitors the opportunity to meet and network with some of the industry’s leading creative label and packaging designers. 2015’s show will also include multiple paid-for master classes with Labelexpo’s very own label guru Mike Fairley sharing his expertise on digital printing as part of the recently launched Label Academy.
Another big draw will be the 12th Label Industry Global Awards and gala dinner on the first night of the show where the industry’s trailblazers and their finest efforts in pioneering innovation and sustainability will be recognised and honoured.
Milburn says, “Whether you’re looking for new suppliers, wanting to find out about the latest trends or simply see how the latest technologies perform and how they could transform your busi-ness, Labelexpo Europe offers something for you. But beware, it’s only on for four days, so plan your visit with military precision.”
An early bird discount rate is available until 18 September with entry to the show costing €55. Show visitors can register to attend at http://www. labelexpo-europe.com.