Four industry presidents eye efficiency and growth: The Noel D'Cunha Sunday Column

Ashish Agarwal — Ayodhya (Faizabad) Printers Association

PrintWeek (PW): What was the first thing you did when you got the news?
Ashish Agarwal (AA): The establishment of the Ayodhya (Faizabad) Printers Association (AFPA) felt like a dream come true. I'm deeply grateful to Professor Kamal Mohan Chopra for his guidance and dedication to advancing the printing and packaging sector in India. Upon becoming the first president of the AFPA, my initial idea was to assess the situation, identify the challenges faced by printers in the twin cities, and set a strategic response in motion.

PW: What is the first thing on your agenda?
AA: My top priority is to foster a network among printers, emphasising the power of unity and collaboration. Inspired by our mentor, Professor Chopra, I want to explore the potential of establishing a cluster that benefits all regional printers. Additionally, we are committed to ensuring all stakeholders are well-informed and aligned with our shared vision, setting a clear course to tackle challenges and seize new opportunities.

PW: Who are your team members?
AA: I'm honoured to have the support of esteemed figures in Ayodhya's printing community, including Savrender Vikram Singh, Jai Parkash Pandey, and Girdher Agarwal as patrons of AFPA. Our executive team consists of Abdul Aziz Khan as vice president, Ramesh Jaiswal as general secretary, Shubechu Tiwari as treasurer, and Ram Tirath Sahu as organising secretary. Together, we bring a wealth of expertise in finance, operations, marketing, and customer relations, crucial for driving our strategic goals.

PW: What is your plan for the next 12 months?
AA: As a newly formed association, our plan for the next year is to promote the benefits of joining AFPA and the power of networking. We intend to launch initiatives that stimulate growth, enhance operational efficiency, and build stronger relationships with clients and partners. Our goal is to innovate and adapt to the changing market landscape, ensuring that our members thrive.

PW: Please give us a sense of the print and packaging industry in Ayodhya. The size and the break-up between offset and digital print?
AA: Although the printing industry in Ayodhya is currently modest, the city's rapid development as a major religious centre presents significant growth opportunities. The industry is a mix of traditional offset printing, which remains prevalent due to established infrastructure, and digital printing, which is increasingly favoured for its flexibility and cost-effectiveness.

PW: How has the industry in Ayodhya benefited from the recent Lok Sabha elections and Ram Mandir tourism?
AA: The recent Lok Sabha elections and the surge in tourism around the Ram Mandir have provided a substantial boost to our industry. The influx of visitors has led to a higher demand for printed materials, fueling business growth and opening up new avenues for expansion.

PW: There is huge uncertainty about the cost of raw materials. How are your members and their factories coping?
AA: Previously, printers in the city operated independently, often with limited knowledge of market dynamics. Now, with the formation of AFPA and the guidance of Professor Chopra, we are exploring joint purchasing of raw materials to leverage bulk discounts. This strategy, along with diversifying supplier bases, adjusting pricing, and optimizing production processes, helps our members better manage the volatility in raw material costs.

PW: What kind of conversations are you having with your customers in UP?
AA: We are actively engaging with our customers to understand their evolving needs and address any supply chain challenges. Our conversations also focus on exploring new ways to collaborate, ensuring we meet and exceed their expectations in this dynamic market.

PW: One trivia about Ayodhya that outsiders don't know about?
AA: While Ayodhya is celebrated for its rich historical and cultural legacy, few people know that it was once a thriving hub of trade and commerce. This vibrant past has left a lasting impact on the city's cultural and economic landscape.

PW: As president of the association, what is your message to the fraternity for the future?
AA: My message is to stay adaptable and embrace innovation. By adopting new technologies and fostering a spirit of collaboration, we can build a resilient and thriving industry. Let's work together to create a brighter, more prosperous future for all. Finally, I would like to conclude by saying, “Ayodhya, a city steeped in tradition, continues to inspire with its sacred river Sarayu flowing from the north.”

Raanu Bisht — Devbhoomi Printers and Publishers Association, Dehradun

PrintWeek (PW): What is the first thing on your agenda? 
Raanu Bisht (RB): My top priority is to educate and train team members on Government eMarketplace (GEM). Many in the printing industry, particularly those working with government contracts, struggle because all obligations must be met through GEM. Enhancing technical literacy is essential for effective participation in GEM. Also, the government policies at the state level need to be studied and if any intervention is required, then it has to be addressed. 

PW: What is your plan for the next 12 months? 
RB: Our goal is to join the All India Federation of Master Printers (AIFMP). Our next step involves connecting with more printers and publishers in our state to establish a robust organisation. We aim to motivate our members to engage in print competitions, organise interactive sessions, and arrange meetings with GST officials to address any concerns. 

PW: We are aware of Zircon but can you give us a sense of the print and packaging industry in Dehradun?  
RB: We have more than 100 offset printers in Dehradun engaged in commercial printing and job work. Some are into publishing also. But there are very few printers for packaging. To name a few, Alpine Industries, Shakumbhari Packaging, and Anil Enterprises. Dehradun has huge potential for the packaging industry, thanks to its geography and its development. Also, the government facilitates investors and entrepreneurs with its enduring policies.      

PW: How was Dehradun impacted by the recent landslides and floods? 
RB: Our city has been minimally affected by the recent landslides and floods, primarily impacting the peripheral areas along the riverbanks. The most significant impact has been felt in the mountain region. 

PW: There is huge uncertainty about the cost of raw materials. How are your members and their factories coping? 
RB: Dealing with increased raw material costs and uncertainty in the printing industry requires a strategic approach. We explore alternative vendors for raw materials to negotiate better prices. Trying to optimise material usage by implementing efficient printing processes and reducing waste. The members are passing on increased costs to customers through price adjustments. Some are also maintaining optimal inventory levels to avoid overstocking and renegotiating contracts with suppliers. We all are eyeing and monitoring market trends to adjust strategies accordingly. All of us have felt the significant effects of last year's price increases, particularly in paper prices. As a result, many of us are being extra careful when providing quotes.

PW: What kind of conversations are you having with your customers?  
RB: At Samaya Sakshaya, our conversations with customers are focused on understanding and realising their unique visions through detailed discussions that capture the essence of their ideas and goals. We emphasise fair trade practices, transparent and fair pricing, and responsible sourcing to ensure ethical operations and environmental sustainability. By delving into technical aspects like paper types, printing techniques, and design elements, we align every detail with the client's expectations, offering expert advice to enhance the final product. Our collaborative approach fosters strong partnerships, keeping clients informed at every stage and building lasting relationships based on trust, quality, and a shared commitment to excellence. 

PW: Any steps taken by the Devbhoomi Printers and Publishers Association, Dehradun with the government? 
RB: The Devbhoomi Printers and Publishers Association has had a meeting with the GST Council regarding the issues of taxation percentage and to keep the association informed about any changes in the policy regarding GST. The team met then-chief minister Trivendra Singh Rawat regarding the cancellation of calendar and diary printing in the State Government department. We have had a conference where the higher officials from the industries department enlightened the members regarding the MSME and other industrial policies. It allowed looking into the existing schemes, policies, and initiatives supporting our industry.
Our association is trying to prepare a strong case with facts and data about the printing and packaging industry’s potential, challenges and growth opportunities in our state to have them back us.

PW: One lesson you have learnt from the past 40 months? 
RB: One valuable lesson I have learned over the past 40 months is the importance of adaptive leadership and effective communication. Navigating various challenges, especially during unpredictable times, has reinforced the need to stay flexible and open-minded as a leader. Embracing change and being willing to pivot strategies when necessary is crucial for maintaining the resilience and growth of an organisation. Additionally, fostering transparent and empathetic communication within the team has proven essential for building trust, encouraging collaboration, and ensuring everyone is aligned with our vision and goals. These experiences have underscored the significance of leading with agility and compassion to drive sustained success. 

PW: As president of the Devbhoomi Printers and Publishers Association, Dehradun, what is your message to the fraternity for 2024-25?
RB: My message to the fraternity for 2024-25 is one of unity, innovation, and resilience. In the face of evolving industry dynamics, we must embrace new technologies and sustainable practices to stay competitive and environmentally responsible. Collaboration and knowledge-sharing among members will be key to overcoming challenges and seizing opportunities. Let's continue to support each other, uphold the highest standards of quality and ethics, and work collectively towards advancing our craft. Together, we can inspire positive change and ensure the continued growth and success of our industry.

Rahul Marulkar — Poona Press Owners Association

PrintWeek (PW): How has the print and packaging industry in Pune coped with challenges like recent flooding and traffic disruptions?
Rahul Marulkar (RM): Fortunately, most printing facilities in Pune are located away from flood-prone zones and in gated industrial areas, which helped mitigate the impact of the recent floods. Traffic disruptions are normally managed by planning deliveries considering the traffic conditions and, if possible, in compact or smaller vehicles. However, the unforeseen power outages during heavy rains pose a big challenge.

PW: With the rising costs of raw materials, how are your members managing?
RM: The fluctuating costs, especially of paper, are indeed challenging as they account for a significant portion of our supply chain expenses. We are keeping our customers informed about the validity of cost estimates, which helps in managing expectations and financial planning.

PW: In what way?
RM: The PPOA is also helping its members supply ink and other binding raw materials at heavily discounted prices by adopting its bulk buying principle which has been practised for many years now through our project - Mudran Sahitya Bhandar - which is a proud partner to many key brands in the market.

PW: Lastly, can you share a lesser-known fact about Pune that might surprise our readers?
RM: Pune is home to some of India's oldest and most respected educational establishments, such as the Savitribai Phule Pune University (formerly known as the University of Pune), Fergusson College, the College of Engineering Pune Technological University (COEP) and diploma and degree colleges in printing technology. These institutions have produced many prominent scholars, scientists, and leaders who have made significant contributions to various fields globally. Aligning with its name, Oxford of the East, Pune has developed into a major hub for book publishing, self-publishing, book printing and book-on-demand services.  

PW: Any packaging connection?
RM: The city is a hub for mechanical, electrical, and software engineering innovations, where cutting-edge research and development in robotics, automation, and advanced manufacturing techniques are showcased. Leading manufacturers like Bobst, Pratham Technologies, and our panellists for Make in India Superstars @ Drupa. Pune’s strategic location, excellent infrastructure, and availability of skill and talent foster a thriving ecosystem for leading companies like Tetra Pak, Parkson Packaging, BHS Corrugators, WestRock, and many more.

PW: And any print connection?
RM: A lesser-known fact about Pune that might surprise you is its significant role as a contributor to the growth of the print industry in India, one such example is, that Pune is the birthplace of the iconic “Kesari” newspaper, established in 1881 by the legendary freedom fighter Bal Gangadhar Tilak.  Kesari played a pivotal role in India’s struggle for independence and continues to be a symbol of the city’s rich cultural and journalistic heritage. Another one is the presence of The Poona Press Owners Association (PPOA), established in 1919, fostering a collaborative environment for printing professionals and having recognition as founder members in the formation of the All India Federation of Master Printers (AIFMP).  Taking it forward, we should not miss out on the historical significance of Chitrashala Press, a pioneer in lithographic printing in India. Chitrashala Press was founded by Shivram Mahadev Paranjape in 1878. 

PW: What message would you like to share with printers and converters across India?
RM: The print industry is resilient and continues to thrive post-Covid-19, especially in domains like book publishing and packaging. Staying updated with technological advancements and being judicious with investments is crucial, given the rapid pace of technological evolution. Keep up your spirits and be a proud printer.

Navin Kotadia — Rajkot Printing and Packaging Association

PrintWeek (PW): Congratulations on your recent election as the president of RPPA.
Navin Kotadia (NK): Thank you. It's been three months since the new core team took over. We’ve entered the second term of RPPA, and we have a very strong core team of printers working effectively.

PW: What’s the latest update on your association?
NK: Our association, comprising over 106 members from diverse sectors like trading, printing, packaging, and design, is focused on addressing community and market changes. Our members work for direct clients as well as take job work from designers who design print material and packaging.

There is also another association in Rajkot, the Commercial Printers Association, with offset printers, screen printers, freelancers, and designers as members. It’s an association which began in 2007 but isn’t as active as an association should be.

RPPA was established in 2017 with an agenda to work cohesively, bringing technological trends and market developments in the printing arena to the knowledge of the association members as well as sales-driven conversations. 

We hold technical board meetings to discuss MSME schemes and act as a mediator between the government and industry. Additionally, we use a WhatsApp group to share technical information through PDFs and videos.

PW: What are your current focus areas for improving the community?
NK: We are working on supporting lower-level businesses, particularly second-generation printers, by fostering face-to-face interactions and awareness. It's crucial to enhance market reputation and value through effective packaging.

We hold technical board meetings to discuss MSME schemes and act as a mediator between the government and industry. Our goal is to share information on the benefits of these schemes, and how best they can be implemented.

Additionally, most of our members are second-generation businessmen, hence use a WhatsApp group to share technical information through PDFs and videos.

We also have many designers, especially freelancers working in B2B, whose talents we want to leverage. While our printer members deliver quality, our current focus is on driving innovation.

In November-December 2024, we are planning to host a Conference, which will have knowledge sessions as well as networking opportunities.

PW: What are your thoughts on partnerships between printers?
NK: Partnerships between printers are crucial, as combining expertise from different fields can lead to successful collaborations. We aim to expand infrastructure, manpower, and technology through these partnerships.

RPPA encourages a collaborative business concept, which I think is key to reducing competition and enhancing innovation, provided we maintain a better structure and mindset, even if the platforms differ.

To give you an example: We have a membership of 106. If individually we compete, each one will have 105 competitors. If three members with different expertise and strengths collaborate, the competition is down to just 30.

PW: How do you manage price pressure?
NK: Price pressure varies across different categories and client requirements. The reason is that each print service provider has his unique strengths, it may be the ability to print quickly, or use its post-press strength to create an innovative box. The question of price pressure does not arise.

Industries such as hardware foundries, kitchenware, and automobiles are driving its economy. There is neighbouring Jetpur, which is another industrial hub and of course, Morbi, which is 60kms away from Rajkot. All these industries are driving the demand for print and packaging.

So, with a growing market, there's space for everyone, so we adapt to maintain value while managing price challenges.

PW: What’s Rajkot print service provider USP?
NK: Our USP is centred on packaging, but we also handle a significant amount of commercial work.

Unfortunately, Rajkot’s print and packaging industry has still not emerged from the shadows of Ahmedabad and Vadodara, despite the kind of quality it produces. You will be surprised, that there are many award-winning print and packaging jobs, which get their finishing touches in Rajkot.

PW: Did your association members travel to Drupa 2024?
NK: Yes, our association partnered with a travel and tour company and flew 22 members to Drupa.

PW: What feedback did you receive from Drupa?
NK: The feedback was positive, with many discussions focused on digitalisation and gravure flexibles.

PW: What is the general trend you observed at Drupa?
NK: We observed that the print and packaging market is booming, especially with a significant rise in demand for labels. This underscores the growing need for automation/digitalisation, flexo, and labelling solutions.

PW: What is the distribution of printer sizes in Rajkot?
NK: Rajkot is a hub for the print and packaging industry, boasting around 200 firms. The top 10 companies have a turnover ranging from Rs 25- to Rs 30-crore, positioning them as large print and converting firms with over two multi-colour presses. Additionally, approximately 40 firms with turnovers between Rs 5- and Rs 10 crore are equipped with one or more four-colour presses. 

Furthermore, there's a cluster of about 50 small print and converting firms with either two-colour or single-colour presses and a turnover of under Rs 3 to Rs 5 crore. Moreover, around 100 screen printers and designers have turnovers in the Rs 1-crore range. The designers depend on the print-packaging converters and screen printers to actualize their designs.

PW: How many four-colour printers are there in Rajkot?
NK: There are approximately 400 four-colour printers in Rajkot. Around 10% are newly established, while the rest are older, established ones.

PW: What is Rajkot known for that others might not be aware of?
NK: Gujarat is renowned for its high-quality micro embossing jobs, which is a unique strength in the region.

PW: What are the upcoming targets for your association?
NK: Our targets include increasing membership with a focus on quality, advancing technology and professionalism, and shifting traditional mindsets to more professional approaches. We also plan to set up a system with scheduled meetings on specific topics and trending conversations.