20 member jury at Awards; Print jobs to be documented - The Noel D'Cunha Sunday Column

Every year we invite the top print buyers in the country to judge the PrintWeek India Awards and this year is no different.Plus PrintWeek India is creating a special website, which will capture all the print jobs along with their tech-specs that Indian printers can produce. Send your entries now. This is your final chance to impress the grand jury, which meets on 25 August 2015 at the Grand Hyatt in Mumbai.

08 Aug 2015 | By Noel D'Cunha

Print is important. Books, magazines, brochures and catalogues, newspapers, signages, cards, labels, totally 26 categories.

So, for the last six events, we have been inviting the best in print to participate in the PrintWeek India Awards and have the print jobs reviewed by a jury comprising of print experts and print buyers.

To-date more than 120 print firms have sent in their entries for the PrintWeek India Awards. This translates into over 1000 print jobs.

So what, you may say.

This year is special.

PrintWeek India is creating a unique website which will capture all print jobs along with their tech specs - and upload all the data as part of an online repository which will demonstrate the gamut of print possibilities Indian printers can produce.

The main aim is to connect printers and print buyers.

This initiative will provide a sort of game changer in attracting print buyers. Many brands and top corporates seek to invest in print. Be it: UV or MetPet or photo albums.

A disgruntled buyer from Rajasthan asked, “My head office wants to know how to do the visual merchandising for my bank facades, if I've a service like this, then my prayers will be answered."

In order to cater to such a buyer, the site will inform buyers of product segments like wide-format print to industrial applications to labels, as well as who the key players in the market are and who can produce the job in the Indian market. Plus the buyer can surf the site and know which printers in which cities can produce the said print job.

All of this will be provided with technical information regarding the paper, board, inks, and finishing. A buyer, who wants to get a particular job in his city, can look at similar samples from the website and can get the contact details required.

In the form of an intuitive website, the new platform is designed in a unique easy-to-use format so that the primary focus remains the print works and related case-studies.

The target audience is not just top brands and MNCs, but also rural businesses and SMEs and MSMEs.

Which it is important that your work is showcased and part of this repository.

Send your entries. And if you need any assistance, do call me or my colleague Tanvi Parekh at 022 43025017.

We will be happy to assist.

THE JURY OF 2015 - REVEALED

Ajay Bapat, Emcure Pharma

Ajay Takalkar, Medulla Communications

Amit Saurkar, Heinz India

Ashwini Deshpande, Elephant Design

Deepapriyadarshini Ankalikar, IOAA

Dipankar Sanyal, MOMS (Madison OOH)

Harsha Bhatkal, Popular Prakashan