K Sai Ramya: Standardisation of the printing process is a must

The print industry urgently needs new approaches. One suggestion you have about what is needed next?
In a general scenario, the small-scale industries are in unorganised, as they are much focused on the aspects of production and profits rather than that quality of the product and its standards. The standardisation for the complete print process which will enable the reduction of wastage and also increase the number of jobs is vital.

 Is there a limit to the technological “fixes”. Should machine manufacturers have a broader approach?
Yes, there are few limitations that the manufacturers should consider during manufacturing. They are: a need for an easy working condition which includes automation. Then there is the burden of large-sized machines plus the cost of technology and the universal availability of print accessories. Finally, spare parts and repair works must be made available in tier-3 locations as well.

A packaging or printing or OOH launch which made you go, WOW!
I did an internship in Keetronics India. I was introduced to many new products that are based on printed electronics. I am very impressed with smart solutions in which they do smart touch panels for hotel guest room management, touch switches, elevator panels and industrial automation.

One packaging-print blunder you spotted in 2019?
In my internship period in the area of flexography printing, I found that there was uneven pressure between the rollers which affected the alignment of text while printing. This led to wastage.

A software trick or a tech app everyone in our industry should know about?
The cost-estimation software with various printing jobs along with inbuilt conversion system should be known by everyone in the Industry. This will make calculations easier such as the number of sheets per kilo, the number of meters in a roll, etc.

A print or packaging factory you visited which blew your brain! Why so?
I had the opportunity to do an internship in Pragati Art printers twice in a period of five years. Pragati has several units comprising a wide array of printing and packaging operations. Conventional jobs like hot foiling, embossing, micro-text; special jobs like 3D printing, lenticular printing; security jobs like security labels, hidden text and so on, was very impressive. Their high quality, unique design and the focus on planning make them special.

One book about print or packaging that you have read which is a must read according to you.
The Handbook of Print Media by Helmut Kipphan is a must be read for every student in order to know the basics of all the printing processes.