Made In India: Super Bond Adhesives

First things first. Priyank Agarwal, director, Super Bond Adhesives, says, Super Bond is expanding its manufacturing capacity of hotmelt adhesives from 11,000 tonnes to 36,000 tonnes to meet the increasing demand for adhesives across industries. This translates into  a combined capacity of production to 70,000-mt per annum. This expansion will help the company enhance its production efficiency and cater to a larger customer base globally.

According to Agarwal, Super Bond’s new products, including Galaxy 12, offer improvements in curing time, bond strength, and environmental sustainability compared to older versions. These upgrades result in a boost in overall performance, reduced operational costs, and faster production cycles.

“Galaxy 12 was introduced at the PrintPack show as an innovative solution for customers who were using PUR adhesives. After testing, many customers switched to Galaxy 12 due to its superior bonding strength, faster curing time, and environmentally friendly formulation. It has become a preferred choice for firms looking for an efficient and sustainable adhesive solution,” he explains.

The group manufactures  adhesives in three major chemistry formulations — hotmelt, water-based, and rubber-based. Each formulation uses cutting-edge technology to provide optimal bonding solutions for different industries.
Hotmelt adhesives bond instantly upon cooling, provides a quick and reliable solution for packaging, automotive, graphic arts, wood-working applications.

Water-based adhesives offer an eco-friendly bonding solution with strong adhesion and are mainly used in industries like packaging, graphic arts, wood-working, and others.

Rubber-based adhesives are known for their flexibility and durability, these adhesives are suitable for applications like footwear, foam furnishing, automotive, and heating, ventilation, and air conditioning (HVAC) systems.

Each adhesive formulation uses a unique combination of resins, polymers, and other chemical components to ensure strong adhesion, durability, and performance.

Brief history of Super Bond
Super Bond Adhesives was founded in 1974 and has established itself as a leading manufacturer of high-quality adhesives. Over the last 50 years, the company has continually evolved to meet the needs of various industries. It manufactures a wide range of adhesives, including hotmelt adhesives, water-based adhesives, and rubber-based adhesives.

With three production plants, Super Bond caters to multiple sectors such as packaging, graphic arts, automotive, woodworking, footwear, HVAC, foam furnishing, and mattresses. These plants are equipped with the latest technologies, ensuring superior product quality and scalability to meet diverse customer demands.

Super Bond's adhesives
Priyank Agarwal says, “Super Bond adhesives create strong bonds by leveraging a combination of polymeric resins, synthetic rubbers, and polyolefins. These adhesives bond materials such as paper, plastics, metal, rubber, wood, and foam. They work by forming a chemical or physical bond with the substrate, ensuring a reliable, long-lasting adhesion. The adhesives offer rapid setting times, excellent heat resistance, and high strength, making them suitable for both high-volume production lines and bonding applications.”  

Super Bond caters to both B2B and B2C markets. Its products serve a range of industries, including packaging; graphic arts; automotive; woodworking; footwear; HVAC; foam furnishing and mattress manufacturing.

“These products are tailored to meet the needs of large industrial manufacturers as well as smaller enterprises requiring efficient, cost-effective adhesive solutions,” Agarwal says.

According to Agarwal, Super Bond provides cost-effective solutions while maintaining a high standard of quality. By manufacturing adhesives in three specialised plants and being located close to major ports, Super Bond ensures delivery to its customers.
“The company’s products are designed to offer quick setting times and high durability, which leads to better productivity and fewer rework costs. Additionally, the competitive pricing helps businesses in India remain efficient while maintaining quality in their operations,” he explains.

The customers
Super Bond has a global customer base that spans over 40+ countries. In India, Super Bond’s products are used across multiple sectors, including the automotive, packaging, and furniture industries. With a pan-India distribution network, Super Bond is able to cater to both large enterprises and smaller businesses across the country.

Super Bond's applications
The adhesives are used in a variety of industries, including packaging (carton-sealing and labelling); Graphic arts (wet and dry lamination, folder-gluing, book binding hotmelt); automotive (interior trim bonding); woodworking (veneering and furniture assembly); footwear (shoe assembly); HVAC and foam furnishing and mattress (foam lamination).

The technology  
Super Bond focuses on innovation and sustainability by offering products that not only provide exceptional performance but also adhere to eco-friendly standards. The company regularly updates its formulations to meet the latest environmental regulations, ensuring its adhesives are safe for the environment and end-users. For example, the company’s water-based adhesives are designed to minimise the environmental impact compared to traditional solvent-based alternatives.

Super Bond adhesives are primarily composed of polyolefins (for strength and flexibility); EVA (ethylene vinyl acetate for heat resistance and bonding strength); rubber-based polymers (for flexibility and durability); and PVA (polyvinyl acetate for superior adhesion to various surfaces).

Agarwal says the company’s new Galaxy 12 is an adhesive introduced as a replacement for PUR (polyurethane reactive) adhesives. Galaxy 12 offers faster curing times, stronger bonds, and increased flexibility, all while being more environmentally friendly and cost-effective.

“It was introduced to replace PUR in applications like graphic arts and packaging. Customers have found Galaxy 12 easier to use and more reliable in high-demand environments, resulting in improved productivity and lower operational costs,” he says.

He adds, “Super Bond adhesives are designed to be user-friendly, with fast curing times, high bond strength, and versatility in application. Whether used in automated production lines or manual assembly, the adhesives are easy to apply, reducing the risk of error and ensuring high-quality results.”

Looking ahead
Super Bond is actively expanding its manufacturing capacity to cater to the increasing demand across various industries. The company is increasing its production capacity of hotmelt from 11,000 tonnes to 36,000 tonnes, significantly enhancing its ability to meet the needs of both domestic and international markets. This expansion allows Super Bond to better serve its growing customer base, improve production efficiency, and maintain its commitment to delivering high-quality products in a timely manner.

For 2025-26, Super Bond is focused on continuing its growth trajectory and strengthening its position as a global leader in adhesive solutions. The company aims to expand its market share in sectors such as automotive, packaging, graphic arts, and footwear. Additionally, Super Bond plans to introduce innovative and sustainable adhesive formulations to meet the needs of the customers.

Super Bond offers training programs for end customers, including line audits of original equipment manufacturers (OEMs) to ensure optimal adhesive usage; occupational hazard training to ensure safe handling and application of adhesives, and technical support to assist with the correct application methods, troubleshooting, and optimising adhesive performance.