Packaging is ‘an art of presentation and the science of protection of the product’. In other words, it can also be defined as the one which ensures safe delivery of goods from manufacturing to the end-customer in sound condition.

 

Packaging plays a major role across thegamut of supply chain through various features like protection, safety and compatibility; these are basic benefits. The value added features are of greater utility in rapidly changing retail environment. These include providing tamper evidence, anti-counterfeiting, track and trace etc. There are other features like user convenience, unit dispensing, adhering to regulations and so on, which are prone to end-user needs.

 

Packaging has a significant impact on the efficiency and effectiveness of retail supply chains, where improvements can be achieved through the adaptation and development of the concept of packaging logistics. Packaging always reflects a brand’s identity. From healthcare and cosmetics to bulk chemicals / paint containers when a product is the leader in its segment, unique packaging helps the product to sustain its position. Packaging with a distinctive design supports the brand strategy. High quality printing with vibrant graphics using unique materials will not only help engage consumers but also offer a better brand identity in today’s crowded markets.