Jadgish Devda of Leera's told PrintWeek, “Rubber bands are not something big, and it is often considered insignificant at times due to its breakage. So when my brother and I started this business, we knew we wanted to come up with something new. We knew that our bands should not break easily and it should leave an impact on the customer's mind. Thus, our bands are made of 100% pure latex rubber.”

The company has been in the business for the last 18 years and offers 10 different bands.

Beside rubbers bands, Leera also manufactures packaging tapes, pens, carbon paper and customisable bands used for books and box files.