Perspectives strengthen novelty: Somya Mittal of Manik Printpack

The packaging industry has evolved from its traditional focus on precision and efficiency to embrace modern imperatives like sustainability, cost-effectiveness, and design innovation. At the helm of this transformation is Somya Mittal, director of Manik Printpack, a company that has grown from humble beginnings into a trusted partner for leading global brands. With a blend of technical expertise and a strategic vision, Mittal is redefining packaging as a strategic asset for businesses.

With a background in computer engineering and an MBA from IIM Rohtak, Mittal has spearheaded systemic reforms at Manik Printpack. Her implementation of an Enterprise Resource Planning (ERP) system stands out as a milestone in streamlining procurement processes, reducing delays and redundancies, and slashing raw material wastage by 30%.

“In an industry still anchored in traditional methods, technology is the bridge to efficiency and scalability,” Mittal emphasises. Her tech-first approach has positioned Manik Printpack as a pioneer in optimising production workflows.

Manik Printpack’s portfolio boasts collaborations with marquee brands such as FirstCry, Livguard, Havells, and Polycab. The company merges aesthetics with functionality through innovations like spot UV and embossing, product displayed quickly (PDQ) solutions, and structural optimisation.

Beyond production, Mittal’s research-driven methodology empowers brands to refine packaging strategies. By leveraging advanced design software, she analyses material performance, structural integrity, and consumer appeal, slashing development timelines by 25% while boosting functionality.

As one of the few women leaders in the packaging sector, Mittal brings a unique lens to problem-solving. “Packaging isn’t just about protection—it’s storytelling. I bring a creative and research-focused perspective, identifying customer pain points and offering tailored solutions,” she notes.

Under Mittal’s leadership, Manik Printpack prioritises nurturing young talent and fostering a collaborative environment through recognition programs, and data-driven decision-making. “Innovation thrives where diverse perspectives collide,” Mittal asserts. This ethos has not only strengthened internal cohesion but also deepened client trust, positioning the company as a partner invested in shared success.

Looking ahead, Mittal aims to accelerate the adoption of automation and AI-driven design tools. She predicts that the future lies in intelligent packaging—solutions that are protective, sustainable, and market-ready from day one.

At Manik Printpack, Mittal is not only advancing her company’s growth but also setting new benchmarks for the packaging sector. As consumer demands and environmental regulations evolve, Manik Printpack remains poised to deliver solutions that are as visionary as they are practical—proving that packaging, when done right, is a catalyst for brand success.n