President Speak: Raanu Bisht

What is the first thing on your agenda? 
My top priority is to educate and train team members on the Government eMarketplace (GEM). Many in the printing industry, particularly those working with government contracts, struggle because all obligations must be met through GEM. Enhancing technical literacy is essential for effective participation in GEM. Also, the government policies at the state level need to be studied and if any intervention is required, then it has to be addressed. 

What is your plan for the next 12 months? 
Our goal is to join the All India Federation of Master Printers (AIFMP). Our next step involves connecting with more printers and publishers in Uttarakhand to establish a robust organisation. We aim to motivate our members to engage in print competitions, organise interactive sessions, and arrange meetings with GST officials to address any concerns. 

We are aware of Zircon but can you give us a sense of the print and packaging industry in Dehradun?  
We have more than 100 offset printers in Dehradun engaged in commercial printing and job work. Some are engaged in publishing also. But there are very few printers for packaging. To name a few, Alpine Industries, Shakumbhari Packaging, and Anil Enterprises. Dehradun has huge potential for the packaging industry, thanks to its geography and its development. Also, the government facilitates investors and entrepreneurs with its enduring policies.      

How was Dehradun impacted by the recent landslides and floods? 
Our city has been minimally affected by the recent landslides and floods. However,  is has impacted the peripheral areas along the riverbanks. The most significant impact has been felt in the mountain region. 

There is huge uncertainty about the cost of raw materials. How are your members and their factories coping? 
Dealing with increased raw material costs and uncertainty in the printing industry requires a strategic approach. We explore alternative vendors for raw materials to negotiate better prices. Trying to optimise material usage by implementing efficient printing processes and reducing waste. The members are passing on increased costs to customers through price adjustments. Some are also maintaining optimal inventory levels to avoid overstocking and renegotiating contracts with suppliers. We all are eyeing and monitoring market trends to adjust strategies accordingly. All of us have felt the significant effects of last year’s price increases, particularly in paper prices. As a result, many of us are being extra careful when providing quotes.

What kind of conversations are you having with your customers?  
At Samaya Sakshaya, our conversations with customers are focused on understanding and realising their unique visions through detailed discussions that capture the essence of their ideas and goals. We emphasise fair trade practices, transparent and fair pricing, and responsible sourcing to ensure ethical operations and environmental sustainability.

By delving into technical aspects like paper types, printing techniques, and design elements, we align every detail with the client’s expectations, offering expert advice to enhance the final product. Our collaborative approach fosters strong partnerships, keeping clients informed at every stage and building lasting relationships based on trust, quality, and a shared commitment to excellence. 

Any steps taken by the Devbhoomi Printers and Publishers Association, Dehradun with the government? 
The Devbhoomi Printers and Publishers Association has had a meeting with the GST Council regarding the issues of taxation percentage and to keep the association informed about any changes in the policy regarding GST. The team met then chief minister Trivendra Singh Rawat regarding the cancellation of calendar and diary printing in the Uttarakhand state government department.

We have had a conference where the higher officials from the industries department enlightened the members regarding the MSME and other industrial policies. It allowed looking into the existing schemes, policies, and initiatives supporting our industry. Our association is trying to prepare a strong case with facts and data about the printing and packaging industry’s potential, challenges and growth opportunities in our state to have them back us.

One lesson you have learnt from the past 50 months? 
One valuable lesson I have learned over the past 50 months is the importance of adaptive leadership and effective communication. Navigating various challenges, especially during unpredictable times, has reinforced the need to stay flexible and open-minded as a leader. Embracing change and being willing to pivot strategies when necessary is crucial for maintaining the resilience and growth of an organisation. Additionally, fostering transparent and empathetic communication within the team has proven essential for building trust, encouraging collaboration, and ensuring everyone is aligned with our vision and goals. These experiences have underscored the significance of leading
with agility and compassion to drive sustained success. 

As president of the Devbhoomi Printers and Publishers Association, Dehradun, what is your message to the fraternity for 2024-25? 
My message to the fraternity for 2024-25 is one of unity, innovation, and resilience. In the face of evolving industry dynamics, it is crucial we embrace new technologies and sustainable practices to stay competitive and environmentally responsible. Collaboration and knowledge-sharing among members will be key to overcoming challenges and seizing opportunities. Let’s continue to support each other, uphold the highest standards of quality and ethics, and work collectively towards advancing our craft. Together, we can inspire positive change and ensure the continued growth and success of our industry.