Print: As we like it
A lot of innovation and thought goes behind in creating print and package, which often goes unnoticed. Priya Raju brings to you three jobs which ups the cool quotient in print
09 Mar 2016 | 4712 Views | By Priya Raju
Have you struggled to make the perfect coffee for yourself? Lo and behold! Nescafe has come to your rescue. This laminate sachet of Nescafe’s instant coffee comes with a spoon which doubles up as a clip and for measuring the perfect proportion for a single cup. That’s not all; once the pouch is opened it can be sealed and stored. This makes it easier for one to store and reuse the coffee and prevent the formation of lumps due to oxidation. A fresh cup (sometimes two), everyday, hassle free.
We received a diary for the new year from ITC Paperboards and Specialty Papers Division (ITC PSPD). The expectations are always high from ITC. And they always live up to it. The diary, in all ways communicates the company’s attitude towards ‘Going Green’. To begin with, the inner pages of the diary have been printed on 75gsm Perma White using vegetable inks. Well, like the company says, ‘it is setting the standards’.