Print power reigns
The jury says print needs to leverage its 500-year old tradition much more aggressively, if it has to have any impact on the spends by brands and influence the creativity of new-age designers.
08 Oct 2013 | 4026 Views | By PrintWeek India
There is a lot of thought that has gone in the conception, printing and execution of this calendar. Each of the pages have an innovative feature and aptly appeases the target audience; the children and the Disney viewers. The colours are vibrant. This, undoubtedly, is an example of calendar made to work the best.
This is an exemplar of practicing restraint. A printer could have done numerous things with this job, but the designer has showed restrain, to which the printer has done complete justice. The die-cutting and embossing is intricate and the colours are excellent. It goes back to simplicity, something which seems forgotten today.
Paulose Parakkadan, R-pac India
Paulose Parakkadan, R-pac India
This is an all media-inclusive product. There is rigid box packaging, carton, the printing and then the inclusion of the audio device. It is an excellent example of how one would want to present their company profile, or a particular product to their clients and prospects. With this kind of work, corporate communication has a long way to go.
Kiran Prayagi, Graphic Arts Technology & Education
This piece of work requires the best of all; planning, designing and print innovation for the execution. The designer has explored and tapped the possibilities of the printing and the finishing processes. With all the technology available, it is all about how one makes its optimum use.
This is the top job among all the jury members this year. The sample looks like a copy of the lithoprint of an artist. However, when one touches and feels it, the intricately produced work comes very close to the original. The printer, for producing such a piece of work, puts in more efforts than the artist himself. Kudos!