Private View: Bisleri Vedica

Amit Saurkar
Head - packaging development, MTR Foods

This bottle truly depicts quintessence and purity through the back label which is reverse-printed with the imagery of the Himalayan Mountains. The overall design of the bottle is excellent and goes well with the brand name Vedica, with the Bisleri emblem adding to its essence. The appealing hexagonal shape provides a firm hold over the body, making it very handy. The cap is designed with circumferential ribs which provide a better grip and assist in an easier opening. This bottle is an excellent example of good design ergonomics. It would have been great if the batch coding was done on the back label as in its current position, it is hampering the overall aesthetics of the bottle.

Komal Dalvi
R&D packaging manager, chocolate, AMEA productivity, Mondelez India Foods

The exclusivity of this bottle lies in its design, as the unique shape of the bottle and the yellow crown cap enables it to have an attractive and eye-catchy look. The shape of the bottle and no-label look on the front differentiates it from the regular water bottles available in the market. Moreover, the visibility of the Himalayas through the product is fantastic and strongly connotes that it's natural mountain water from the Himalayas. Also, the unique style of mentioning the brand name in a vertical pattern seems to be very appealing. Plus the circumferential ribs on the cap provide a good grip for handling.