Private View: Cadbury Monster Gems

Soma Roy, Associate manager - packaging quality, Marico

The little re-closable chocolate goody bag breaks the myth that gems are only for kids. The unvarnished window at the back of the mono carton is a tamper-evident feature that assures the user that the pack is being opened for the first time thanks to the high fibre tear. The interesting thing to note is the choking warning on the pack for children. The other declaration on the carton states that the laminate is produced by HPPL. 

Manjeet Sahu, Senior associate director - R&D packaging, Kellogg India

The pack shape breaks the clutter of cubical cartons. It has an in-built mechanism for hanging through punched euro hole on an extended portion of the flaps. This is an intelligent feature for better merchandising in both modern and general trade. The tamper-evident label works effectively. I liked the two-colour printing of the inner sachets. It is a good initiative for possible cost optimisation. The choking hazard instruction in clear and differentiated colours is helpful. The only drawback of the pack is that the sachet tearing experience is awful. The sachets could have used easy-tear poly for better tear propagation and V-notch.