Sukhdev Singh Saini, Packaging lead, Colgate Palmolive

The fun element of the product is quite evident with the picture of an animated character gulping the fruits with drink and a mother-son conversation on the shrink sleeve.

The product is hot-filled in a specially designed transparent PET bottle manufactured by ISBM process. The six panels and the textured finish on the body add to the strength of the bottle.

The white HDPE cap is compression moulded with a tamper-evident ring and an in-built plug to make the pack leak-proof. 

Amit Saurkar, Head - packaging development - MTR Foods

The mini-pack looks very trendy as well as the graphics suit the target audience.

The PET bottle with a PP screw on a continuously threaded cap is being used as the primary packaging material. The bottle design looks very sturdy and firm, thus, providing a good grip for usage.

The overall pack is designed well with clutter-free graphics on the front panel. It seems that the PET shrink sleeves are used in a view to achieving sustainability. 

The barcode printed on the shrink sleeve is heavily distorted, and work should be done on its repositioning. There is a visible shifting of the shrink sleeve which should also be resized. The inkjet printing quality is poor.