Amit Kale, associate vice president - packaging and automation, Reliance Retail

The unique shape is the USP of this product and makes it stand out in market. However, it would have been more suitable if the brand choose the same design for ‘dry skin’ products.

The bottle and the cap are made of PP, thus, making the package completely recyclable.

The artwork contains an image of milk flowing on to fine gram flour. It is printed on a filmic label on the front of the pack, while the back panel has a statutory print.

A shrink sleeve covering the side edges would have been an added advantage to the pack.

Soma Roy, senior manager, packaging development, Bizongo

A ‘one drop impact’, holding a drop in your hand is the first feel while holding this 50ml bottle.

The trademark Nivea colours are well-maintained, and the design provides 98% product dispensability.

I appreciate the concept and their partners to convert the design, as it is tricky and requires a parison control method of processing.

One scope of improvement is that if it can be upgraded into a ‘transparent drop’ package, where the bottle and cap will have a no label feel just like the shine on a falling droplet.