Private View: One8 Perfume Body Spray

 Sukhdev Singh Saini, Packaging lead, Colgate Palmolive

The body spray category has evolved rapidly in recent years. This new packaging is able to make an instant impact on the shelf due to the Virat Kohli graphics and the sporty contemporary cap.

The Aerosol can body is made from single unit Aluminum slug, with a smart usage of black and white graphics.

The dual component cap is the heart of the pack which accentuates the masculine design. The large skirt fits well on the can. The plastic actuator and the aerosol assembly works well for perfume spray.

There is a grey colored dotted rubber component placed over the ridges, along the outer periphery of the cap. The rubber grip  provides an easy opening of the can.

Amit Saurkar, Head - packaging development - MTR Foods

The product is packed in a Aluminum can with a pump and PP press-fit cap.

 The can has a good graphical reproduction due to the use dry-offset printing. The spray pump quality is good as minimal pressure is required to turn the actuator on. The graphics are clutter free and the  brand name is embossed on the in a distinct manner.

Instead of using bi-injection moulding technology, the brand owner has smartly imparted a grip on to the cap by working on the cap design. The design imparts a taller look to the pack.

The cap is with embossed grooves where a circular ring of thermoplastic elastomer is assembled. This provides a firm grip and also gives masculine look to the pack.