Soma Roy, Associate manager - packaging quality, Marico

A translucent HDPE packaging combined with clear labels on the front and back make this an excellent pack. With uniform wall thickness distribution, the bottle provides superior ease of dispensing.

The two-colour flip-top cap is attractive. The snap-fit performance of the cap is excellent. The flexibility of SKU printing is achieved through online coding, but the readability is poor.

Also, the QR code is unreadable. Moreover, the poor colour contrast makes the printed contents cumbersome to read. While aesthetics can be improved, the overall functional performance of the pack is up to the mark.

Manjeet Sahu, Senior associate director - R&D packaging, Kellogg India