Private view: Savlon Pen Sanitizer Spray

Deepa Naik, Head-packaging development, Hershey India

The pen with spray dispenser is designed to release a pre-measured quantity as compared to the conventional sanitizer where the outflow is uncontrolled.

The cap can be clipped into pockets or hooked on to purses, thus providing the pack with on-the-go convenience.The spray pump is designed for 100 plus sprays.

I feel that the use of a single label would have sufficed for the branding and communication requirements instead of two separate labels.

The pen spray is packed in a blister tray that comprises the imagery of the cartoon character Chota Bheem which communicates the importance of hand hygiene to its target audience, the kids.

Komal Dalvi, R&D packaging manager, chocolate, AMEA productivity, Mondelez India Foods


The sanitizer comes in an innovative and trendy pen pack.

The pen spray is packed in a thermoformed tray pasted to a duplex board. This provides tamper evidence and also enables the product with a USP to compete with other products in the category.

The back panel is leveraged to provide product information. This pack is a good fit for cash counters or on hang cells