Private View: Studio Set Wet Gel

Deepa Naik, Head-packaging development, Hershey India

The overall design of the package offers a strong, muscular and modern look.

The package is extrusion blow moulded. The usage of a metallic masterbatch gives a premium feel to the container.

The unique screw cap perfectly engages with the threads of the container. The closure and the protruded surface on the container lock smoothly with each other.

The unique metallic filmic label gels with package colour and conveys the brand’s message of ‘being cool’ and ‘stylish’.

Komal Dalvi, R&D packaging manager, chocolate, AMEA productivity, Mondelez India Foods

The pack design has a unique shape with ease in opening and locking of the container.

The dark colour of the pack is attractive. The die-cut label gives a no-label look to the pack. The embossed “X” is visible, and it enhances the pack’s aesthetics.

The pack is a great example for a metallic label and matt finish container combination.

The pack has a good grip on both sides and provides a broader display panel.

The pack can be bettered in two aspects. First, the label is neat, but the text could have been brighter and bolder. Second, the shrink sleeve used for tamper evidence hides the beauty of the pack when displayed on the shelf. This can be eradicated.