Private view: Tata Tea

Deepa Naik, Head-packaging development, Hershey India

The unique triangular folding carton is a key differentiating factor compared to the traditionally packed rectangular cartons used in this segment.

The product comes in a liner carton, which is automatically formed and packed on the machine.

The triangular pack can easily interlock with each other, hence, optimising the USP of shelf space. The outer carton comprises a FBB board that is matt and gloss printed, along with foil stamping and embossing.

However, the colour combination/graphics selection is not effective enough to provide a premium look to the pack.

Komal Dalvi, R&D packaging manager, chocolate, AMEA productivity, Mondelez India Foods

The triangular pack looks premium because of the matt finish, spot gloss combination, ‘cup’ embossing, and the Tata Tea image.

The triangular pack provides branding visibility on all sides. The third panel is well-utilised to narrate the story of Tata.

The artwork has a signature look. The rich gold band and the pink lines give a special touch to the pack.