Private View: Zago Body Buddy Protein ready-to-drink chocolate

Sukhdev Singh Saini
Packaging lead, General Mills AMEA
This drink is packed in a transparent polypropylene (PP) bottle. This on-the-go pack consists of a 38-mm neck for ease in the drinking of the liquid. The screw cap is made of PP. The special design on the skirt of the cap enables the consumer to cut open the heat seal foil easily. The cap has a paperboard backing wad inside for better closing. The cap also has a sticker on the outside with opening instructions for guidance. Coming to the decoration part, a matte polyvinylchloride (PVC) shrink-sleeve is used to enhance its look.

Soma Roy
Associate manager - packaging quality, Marico
The package is constructed with the bottle along with a shrink-sleeve and screw-on cap. The mouth of the bottle comes with an induction seal. Two types of printing substrates are used here. Firstly, a Polyethylene Terephthalate (PET) label on the cap and secondly the Shrink-sleeve. The print is more masculine to communicate a sports drink.

Unfortunately, the white background is dull and the print loses its effectiveness in owing to the product colour. The label on the cap is deployed with single-colour printing and effectively communicates with the consumer mentioning the sharp-points to tear the induction seal. However, the bottle size, shape and design give a feel of holding a power drink in your hand.

The sharp points on the cap ensure zero-contamination of the drink and also allow consumers to decide on critical parameters of point-opening, partial-opening and full-puncturing, which is an excellent concept. However, it might hurt the consumers if the seal is opened by moist fingers