Priyatosh Kumar discusses Fujifilm India's roadmap in India

Noel D’Cunha (NMD): Priyatosh, thank you for joining us. To kick things off, could you tell us what Fujifilm India is showcasing at the event?

Priyatosh Kumar (PK): Certainly, Noel. We’re showcasing a range of machines across two key domains: device technology and graphic communications. In the graphic communications space, we’re highlighting our print-on-demand products, including our flagship Revoria PC 1120.

NMD: New models any?

PK: We’ve also launched two new models—one in the 100 PPM category and another in the 85 PPM category. These models are designed to democratise fifth and sixth colour printing, which has traditionally been limited to high-end machines. By introducing these options in entry-to-mid-segment machines, we’re making advanced colour capabilities more accessible. These models feature five stations, allowing for additional colours like pink, textured, clear, and even gold and silver in the future. Beyond CMYK, we’re expanding the possibilities for creative printing.

NMD: What else, other than print equipment?

PK: We’re also showcasing our superior ZX plates and focusing on our XMF workflow, which is particularly impactful in pre-press operations. This workflow simplifies job turnaround for quick and commercial printers. On the device technology side, which is our office business, we launched six models of A3 in September 2023 and have since added seven more SkU’s last year. At this show we have forayed into the the A4 segment with the launch of 2  more models.

NMD: That’s quite a lineup. Let’s talk about applications. I noticed some impressive samples, particularly the one on film. How does the Revoria PC 1120 handle such materials?

PK: Films and plastic media present a unique challenge due to static, which can cause sheets to stick together. The Revoria PC 1120 addresses this with a static eliminator that operates post-printing and pre-printing. The machine’s transport system ensures sheets are separated and fed smoothly to the fusing unit. This allows for successful printing on PVC and films, though it’s best suited for shorter runs. We have customers using it for ID cards and business cards on PVC sheets with great results.

NMD: The white layer on the film sample is striking. Can you explain the technique behind it?

PK: White is a critical application, especially in label printing, where it’s often used as an underlay to enhance the contrast of CMYK prints. On the Revoria PC 1120, white can be applied as an underlay, overlay, or even double-layered to increase opacity. For example, you can print a white underlay, followed by CMYK, and then another layer of white to create a heightened effect. This is all done in a single pass, though you can also choose to print CMYK first and then add a white overlay. The machine offers multiple permutations, allowing for creative effects like metallic finishes by combining gold, silver, and CMYK in different sequences.

NMD: That’s fascinating. What about pre-press? How does that integrate with these capabilities?

PK: Pre-press can be handled offline using standard tools like Adobe or CorelDRAW, or through our XMF workflow, which automates processes like imposition, pre-flighting, and corrections. The XMF workflow is particularly powerful for managing complex jobs and ensuring seamless integration with our digital presses.

NMD: Switching gears, let’s talk about special colours like gold, silver, and white. How easy is it to switch between these toners?

PK: It’s very straightforward. The operator simply swaps out the toner and developing module, which takes about 10 to 15 minutes. This doesn’t disrupt productivity, and the machine’s specialty colour viewer allows users to preview the final output before printing. You can adjust toner levels—low, medium, or high—depending on the job requirements, and apply effects like spot or flood printing.

NMD: Looking back at 2024, what has been Fujifilm India’s most impactful achievement?

PK: We reached a significant milestone with the Revoria PC 1120, selling over 50 units in under three years. We also launched the SC 285, an 85 PPM model, at the Chennai Print Expo and secured orders, with deliveries now underway. Additionally, our 100 PPM four-colour machine has performed well in the publication segment, particularly for cover printing. These achievements have solidified our presence in the market.

NMD: What about the Drupa exhibition? How did that influence your business in India?

PK: Drupa was fantastic for us. We closed several orders that were installed in subsequent quarters. We also showcased our Revoria technology, which has now been commercially launched. Beyond Revoria, we’re gearing up to introduce our Jet Press brand in India in 2025. This includes industrial inkjet technology for packaging, publication, and commercial printing. We’re excited about the potential of these machines, such as the Jet Press FP 790 for flexible packaging and the B2 Jet Press 750S for commercial applications.

NMD: What’s your take on India’s potential as a print and packaging market, and how can it be realised?

PK: India has immense potential, thanks to its ingenuity, talent, and manufacturing capabilities. To unlock this, I believe government support is crucial. Initiatives like subsidies, manufacturing programs, or a PLI (Production-Linked Incentive) scheme tailored for the print industry could make a significant difference. Currently, the print sector lacks industry status, which hampers growth. If the government fosters a culture of innovation and provides incentives, it could empower entrepreneurs and manufacturers to scale up and compete globally.

NMD: Finally, what about sustainability? How is Fujfilm India adopting green practices?

PK: Sustainability is a core focus for us. All our manufacturing plants adhere to Fujifilm’s corporate charter, which aims for carbon neutrality in the coming years. Our machines are designed to be energy-efficient, and our toners and inks are biodegradable. We recognise that sustainability isn’t optional—it’s a necessity. By integrating green practices into our operations, we’re ensuring that we contribute positively to the industry and the environment.