Sona Papers’ Seven Wonders - The Noel D'Cunha Sunday Column
Fine papers’ impact cannot be measured. However, Sona Papers’ seven wonders strive to create a sensory gap to incentivise the users to pick up the print and packaged products and experience it up close.
In this Sunday Column, we find out how fine papers and print-converting elements combine to create an effective experience
23 Mar 2018 | By Noel D'Cunha
Over 125 years, the Conqueror brand has been telling communication stories with its range of fine papers. Brands like BMW Cars, Volvo Motors, Dior, Sheraton, Audi, and Deutsche Bank among others use Conqueror’s Wove, Laid, CX22, Connoisseur 100% cotton in whites and cream shades.
Conqueror’s USP is its paper physical properties and printing and finishing properties, which according to the company, is a celebration of its pristine sustainability. And a reminder that in these days of digital print, Conqueror’s digital range, adapted to harness the latest dry and liquid-toner digital printing technologies, can be a great luxury.
Launched in 2009, and relatively new, these colourful metallic, skin, and matter ranges of paper seem to be in sync with the current maximalist surge in the packaging world, with the welcome usage of colour and pattern. It can be used in the way you want it – offset or digital, says the company, for creating premium packaging, wedding cards, carry bags, coffee-table books, or any value addition as brands like BMW Cars, Volvo Motors, Toyota, do.
Curious collections’ USP is the multi-sensorial feel, which according to the company, can give the carry bag or wedding cards that modern zip or prove an antidote to those silent products protected within the external packaging Curious collections provide.
Wonder of Paper: Natural Evolution from Cordenons
Natural Evolution, the ECF (elementary chlorine-free) wood-free primary pulp made papers used for greeting cards and invitations, catalogues, calendars, covers, editions, luxury packaging, annual reports, monographs, and display boxes, has long been a staple in the Indian print industry. Introduced in 2005, many a print samples for the PrintWeek India Awards and of course the Kingfisher calendars have made good use of the three ranges - White, Ivory, and Re-cycled. Besides, Tak Group of Hotels, BMW Cars, Volvo Motors, Toyota are some of its famous users.
Treated with a special matte coating on both the sides, brilliant images with great detail and contrast are achieved due to the high ink holdout. Soft marked surface, excellent stiffness, bulk VSA of over 1.4, excellent opacity, resistance to creasing and folding, are some of the other popular features.
Wonder of Paper: Leatherlike from Cordenons
This paper, Leatherlike, resembles real leather. On the surface, the leather-like designs offer space of creativity and discovery for designers in the fashion sector, and those dedicated to luxury printing and packaging. Three shades black, brown and white, four embossed finishes in classic, ethnic, minimal and vintage and grammages 120, 230, 360, provide applications like greeting cards and invitations, catalogues, calendars, covers, editions, luxury packaging and display boxes the appropriateness as possible to its function.
Prominently used for Toyota print requirements, it’s a perfect substrate for both offset and digital printing, as well as processes with special finishing such as embossing, hot foil stamping or silk-screening.
Munken was launched in 2012 in India. Since then it has gained in popularity with the likes of TCI, Michael Kor, Citibank, WWF, Forest Essential, Westland Publication, Indian Oil, H&M creating the corporate brand identity, as well as using it for producing coffee-table books, sustainability reports, and financial reports. It is also used for premium packaging, wedding cards, and carry bags.
It’s USP: its environmental credentials. Arctic Papers’ mills are FSCT and PEFC certified. Plus the company has developed customised ICC profiles and colour management systems for all Munken papers ensuring the best picture adaptation and thus reproduction adaptation for the different papers in the pre-print stage.
The hallmark of this 2012-year-introduced papers is its high bulk with brightness and whiteness, which, according to the company, delivers vibrant colours, opacity and quick ink drying time. Manufactured such that there is little difference in quality between the two sides of the paper, it guarantees best results when printing on both sides.
Used for a variety of applications like brochures, financial reports, carry bags, and coffee-table books, it can also run on all kinds of digital printing machines.
It’s a recycled grade of fine paper that makes the efforts of the users of these papers in reducing environmental impact a lot effective. Lenzing paper is a world leader in viscose and textile fibre production.
Not surprisingly, printed material for WWF, Green Peace, Van Heusen, Indian Oil, KPMG, Microsoft printed materials like CSR report, fashion catalogue, packaging, annual report, stationary, tags, calendars, and paper bags use Lenzing papers. What’s more is it’s compatible with all kinds of digital print machines.
Lenzing started paper production in 1892 but moved to recycled paper production in 1984 with new machines. The company is located in the province of Upper Austria near the Attersee, which is one of Austria’s big lakes.