Spotted: Five innovative drink packs on the Indian shelves

Simcha Indian Masala Tea
This tea is said to contain a blend of exquisite Indian traditional spices and premium quality Assam tea, including ginger, black pepper, cardamom, cinnamon, clove and rose petals. The tea comes in a paper foil lined flexible pouch which is litho printed and features an ethnic design on-pack.

&Stirred  Margarita Cocktail Mix
This lemon and lime-flavoured mix is a ready-to-serve beverage which can be mixed with tequila or vodka for an alcoholic cocktail or with water as a mocktail. It comes in a gravure printed flexible stand-up pouch and retails in a 125ml pack that yields one serving. 

Paper Boat Swing Yummy Guava Juicier Drink
This drink is said to be a ready-to-serve fruit beverage that contains no GMOs, gluten, added preservatives, and colours. The juice comes in a flexible stand-up pouch and tamper-clear screw thread plastic cap, and retails in a 150ml pack.

Raw Pressery Flush Cold Pressed Juice
This cold pressed juice is made with apples, beets, carrots, ginger and lemon, and is said to be a source of vitamin C. The juice comes in a 250ml recyclable food-grade and BPA-free PET bottle. This particular limited edition bottle features flexo printed shrink sleeve label and features design graphics of the Thanos character from Marvel Universe.

MilkLane UHT Processed Homogenised Toned Milk
This milk is said to be sourced from hundreds of small scale dairy farmers in Kuppam—a town in Andhra Pradesh. According to the manufacturer, the farmers are trained to adopt best practices in dairy farming to provide unadulterated cow milk. It retails in corrugated carton and accommodates six flexible milk pouches. The corrugated box features a handle, providing consumers with that added convenience.

Mintel Global New Products Database (GNPD) is committed to delivering the highest quality, detailed data on new products in the food, drink, beauty, health, and personal care industries, among others. Mintel GNPD combines local and global expertise in 62 countries, and is able to track packaging-specific characteristics from products around the world to drive a company’s innovation process. The products featured in this article were selected by Natasha Kumar, Beauty & Personal Care Analyst, India, Mintel. For more details, visit www.mintel.com.