The GenZ Mantra: Oishi Chakraborty

One way print can change the world?
Whether through books or newspapers, printing facilitates accessibility to knowledge. It plays a vital role in disseminating news, connecting people, safeguarding culture and shaping global perspectives and communication.

Which is your favourite book?
Chemistry in Printing by Tulika Das. A comprehensive print guide, the book helped me acquire insights into the fundamentals of printing, colour management, ink and troubleshooting common printing issues.

Which is better: a novel or a movie?
Novels often provide more depth and detail, while movies offer a visual experience. Each has its own merits.

One thing that is on your bucket list?
Gutenberg Museum in Mainz (Germany).

Do you think there’s a market for personalised printing on packages?
Indeed. I believe there is a potential for personalised printing with digital technology. Customers feel valued and appreciated. This leverages brand recognition plus increased sales.

Any interesting packaging concept that you have come across?
A British supermarket chain, Asda introduced roast-in-the-bag chickens as part of their Butcher’s Choice range, utilising FFP’s Estercook packs. These packs enable individuals to cook a whole chicken from scratch. The release aligns with the “Love Your Leftovers” campaign, featuring QR codes on each bag for recipe suggestions and online video tips to reduce waste.

Your take on automation in print and packaging?
At the seventh Eastern Print Pack 2023, Megabound presented its automatic wrapping and folding machines which were very interesting to me. Automation in packaging is rising and allows businesses to uplift their production to meet higher demands.

What accomplishment you are most proud of?
For obtaining the best score in the first semester of the printing technology department at the RIPT in 2023, I was given an award by the West Bengal Master Printers Association.

Who do you admire the most in the industry?
I hold great admiration for Subodh Majumdar, managing director of Saraswaty Press, Kolkata. His expertise, dedication, and impactful initiatives have been commendable, serving as an inspiration to many in the printing industry.

A package that you fancy the most?
The packaging for Wellbeing Nutrition Melts Healthy Hair strips effectively conveys the branding focussed on health and wellness. It offers durability and ensures the product remains well-protected.