The Millennial Mantra: Sathish Kumar

What’s your best memory about reading in a library?
I am someone who reads two books simultaneously, a book in one hand and a dictionary on the other.

How can digital printing help in boosting creativity and consumer connection through packaging?
The customisation and variables that digital printing offers enable a range of creative possibilities which is still a bottleneck in conventional printing.

Social media has become the newest way of promoting packaging innovations or learning about the newest trends in packaging. Why?
Latest statistics show that about 47% of the world’s population is active on social media. This shows the scope of learning and promotional opportunities the platform provides. More the users, more is the reach.

Which is better— a novel or a movie?
A movie with no songs.

Most innovative packaging that you have come across?
McDonald’s Eatqual. What I love about the packaging is that it addresses the challenges of differently-abled customers who are unable to consume their burger with both hands.

What technology would you actually be excited for a company to implement?
It would be great if Jarvis from the Marvel movies can be made available for companies. Elon Musk, can we?

Most interesting thing you’ve read recently?
Australian researchers use human hair to create flexible displays for smartphones and smartwatches. I think I should grow my hair long hereafter.

Would you rather be like Einstein who is good with numbers, or Shakespeare who is good with words? Why?
Einstein, more than numbers, his curiosity amazes me.

Which is your favourite book?
Don’t Startup: What No One Tells You about Starting Your Own Business by Karthik Kumar.

One thing that is on your bucket list?
Visit the seven continents (Antarctica is optional) apart from my lifelong dream of stargazing under the Northern Lights.