Gowardhan Ghee's PET packaging journey

In a re-branding process, Parag's Gowardhan Ghee opted for a PET jar packaging over its existing pouches. Priya Raju looks at how it has upped the brand quotient and resulted in cost savings by 40%

How General Mills’ Sujata Chakki Atta pack bagged a Worldstar

WhatPackaging?’s Sujith Ail looks at the technical and functional aspects of the WorldStar-winning packaging of General Mills’ Sujata Chakki Atta.

Elephant Design rebrands Kurkure

Pune-based Elephant Design has revamped the packaging design of PepsiCo’s Kurkure brand.

Huhtamaki PPL launches India’s first HP Indigo 20000 with Share A Coke campaign

Huhtamaki PPL has installed HP Indigo 20000 digital press, becoming the first company in India to do so.

How Solar's packaging revamp led to 30% jump in sales

When Solar Sales wanted to stand-out on the retail shelf, it implemented a rebranding strategy in collaboration with a Faridabad-based design agency, The DesignerPeople. In this case-study, Priya Raju looks at how the change in packaging design resulted in almost 30% increase in sales volume for Solar.

Rasna creates shelf impact with stand-up profile pouch

Summer is the time for Rasna. So, when one of the country’s largest manufacturers and exporters of beverages, Rasna International, wanted an alluring packaging for its fruit powder concentrate, Uflex, which has been associated with the company for over two decades, come up with a unique packaging solution.

Shelf differentiation through strategic packaging design

When Marico decided to launch True Roots, Mumbai-based DY Works was tasked with designing a pack that positions it as a scientific creation and establishes the product promise

Spotted: Latest pack formats in Indian food and drink sector

Using Mintel New Global Products Database (GNPD), Ranjana Sundaresan, senior research analyst, Mintel highlights India’s recent food and drink product launches that retail in innovative packaging formats

Too Yumm: Snacking sans guilt

RPSG Guiltfree Industries wanted a fitness-conscious spin to its new range of healthy snacking products, and Pune-based Elephant Design delivers a mouth-watering packaging design. Rushikesh Aravkar in conversation with Elephant Design’s co-founder Ashwini Deshpande

Beauty, personal care brands seek packaging innovation

Using Global New Products Database, Minu Srivastava, beauty and personal care analyst at Mintel India, highlights some of India’s recent beauty and personal care launches that retail in innovative pack formats