Web-to-Print and ERP for printing
Manoj Kotak, managing director of Image Online, is an expert on web designing, web-to-print and e-commerce. He explores on how to integrate ERP with web-to-print solution in the first of his series of blogs on PrintWeek India's website.
15 Feb 2014 | 4890 Views | By Manoj Kotak
As part of our on-ground promotional activities for our Flexi web to print solution we participate in trade fairs across the world. During these printing industry interactions, we often receive inquiries about “ERP for Printing, Online Quote Module, Inventory, Invoicing, Accounting for print jobs ordered offline (through BD and canvasser networks), etc.
Many of visitors are desirous of implementing a web to print solution for their print house, but struggle to find an answer to the question related to ERP!
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Making matters tough are some ERP solution providers who erroneously add “web to print” as a part of their feature list. This only leads to confusion – is the W2P & ERP for printing the same? Or Though they are separate will connecting them work wonders for generating print orders?
Technically, everything is possible. However consider this
Somewhere we are missing the core function of both web to print & ERP:
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We always say Nothing Changes! ERP for Printing and W2P are nascent technologies. Over the years, printing orders, large or small have been successfully implemented and fulfilled. Hence, you still can survive without worrying much about technology. Our goal is to only educate you about the various possibilities and apprise you about the solutions available so that you are better equipped to know you really want for your business.
The answer is clear – with your current infrastructure, if you want to explore web based print order procurement tool that can also cater to your existing customers, start with a web to print system. With OR without ERP you are anyways printing multiple jobs for your clients!
However, when the volume increases, or if you are shifting from standard to multiple type of papers, handling lot of quotes, connecting them with paper inventory and so on; you can start implementing ERP.
Ideally, don’t wait to find a perfect system from both of the worlds; you might end up paying more for a complex system.