Women in Print: Deepica Sarma

Deepica Sarma is marketing manager for Xerox India. She retreats to the remote mountains in North India which she rates as the greatest luxury in her life.

04 Mar 2014 | By PrintWeek India

Why did you get into printing?
Printing chose me; and I fell for it!

Who would play you in a movie about your life?
Julia Roberts.

What would be your dream job?
(smiles) To be the writer of a best selling book.

What would you most like to print?
Photograph of an ashram in New Delhi which I frequent.

What is your favourite film?
Dev Anand’s Guide – moved me to introspection.

Who do you admire most in the industry?
Anne Mulcahy, CEO of Xerox. Call me biased but the way Anne has turned the company around is legendary.

What is your greatest ambition?
To have the attitude of a monk, own a Ferrari and keep it.

What is your favourite phrase or saying?
You are the creator of your own reality.

Who or what makes you laugh?
Jim Carrey, almost always.

Where would you go if you could time-travel?
I would go to the origin of man’s existence to see where it all went wrong and fix it .

Who would be your favourite party guests?
Sinbad the sailor, Charlie Chaplin, Goofie from Mickey Mouse cartoons, Florence Nightingale, Mother Teresa, Paramhansa Sri Yoganandaji and his followers.

What is the worst kind of print?
The one that has no soul in it.

Life is…?
A painting we draw using ourselves as the brush and our behaviour and attitude as the colours.