Yash Pahuja: The focus should be on higher productivity

The print industry urgently needs new approaches. One suggestion you have about what is needed next?
There have been a lot of technological shifts happening recently, from solvent-based consumables to aqueous-based, usage of recyclable laminates, eco-friendly inks, applying the concept of 3R’s (recycle, reuse, reduce). Using a quality and conservative approach to satisfy the customer as well as mother nature.   

Is there a limit to the technological “fixes”. Should machine manufacturers have a broader approach?
The manufacturers and the engineers should implement and adopt innovative requirements that give higher productivity with less floorspace. For example, TechNova manufactures a smaller version of a CTP device with an inbuilt exposure as well as developer.

A packaging or printing or OOH launch which made you go, WOW!
A fashion advertisement hoarding at Big Bazar in Indore, where there was a 3D artefact on an actual fabric with LED lights weaved into it.

One packaging-print blunder you spotted in 2019?
Two blunders, firstly, colour variations due to improper profiling and secondly, RGB files not being converted to CMYK. These are the two standard mistakes.

A software trick or a tech app everyone in our industry should know about
Transaction processing system to control financial transactions and operate them with the help of an advanced excel and at top-level management features. The decision support system (DSS) is recommended as it groups all the sub-data from other systems and provides final data which facilitates policy and decision making. DSS also allows one to view the job status.

A print or packaging factory you visited which blew your brain! Why so?
Vijayshri Packaging, a 25-year old company with the best-in-class infrastructure and good employment policy. This includes in-house meals and accommodation.

Vijayshri specialises in the manufacturing of mono and window cartons. They have a production capacity of 25-million cartons per month.