Picture Gallery: A well packaged museum at Manjushree

Manjushree Packaging Heritage Museum has entered the Limca Book of Records

Started in 2003, a brainchild of Vimal Kedia, managing director, Manjushree, the museum and 250 items in it are a testimony of his passion for packaging

This may stir up some childhood memories, two cans of infant formula from two major brands Amul's Amulspray and Nestle's Lactogen

The term 'old school' is an apt adjective to describe this package which is used to store geometrical instruments

The early days of packaging to today when Coca-Cola, Pepsi, Nestlé, Unilever, Cadbury and Tata Tea prefer PET bottles and preforms from Manjushree

An old fashioned camera

The material shifts from wicker and wood to metal

Tinplate as a packaging medium is making a come back. In India, tinplate accounts for 5% of the total packaging material used as compared to 11% in the developed world

Major metal printing firms are: Zenith Tins, Hindustan Tin Works, The Metal Printers Co, Oriental Containers, Paramount Tin Printers, Bombay Tin Printers, Central Tin Works, Roshan Tin Printers, Pin Clip Industries and Can-Pack India - plus erstwhile firms like Metal Box and Colour Cartons

Bric-à-brac of all kinds

All things kitschy and cool about the past

Vimal Kedia collected these gems from all over the country, trawling old karkhanas and flea markets

The Pepsi can journey. Today, the Indian cola market is estimated to be around Rs 6,000 crore and growing at 11-12% per annum. With a per capita consumption of 11 litres compared with a global average of 30 litres, cola majors have been pumping in resources to capitalise on the growth potential

Ornate liquor bottles

There are shelves of bottles and tubes of every description

The never changing Kissan logo

The old fashioned valve radio transistor

Bottled water offers another high growth opportunity. The market, currently estimated at Rs 8,000 crore, is expected to grow at 19% to touch Rs 36,000 crore by 2020

Expensive liquor and perfume bottles made with heavy material – since weight equals premium

The humble dabba that packs hot meals

The early Lipton tea campaign

Campaigns through the decades

Glass provides a superior packaging material for food products, because it is impervious to oxygen migration from air through the container into the packaged item

According to the Indian Institute of Packaging the packaging industry in India, pegged at around Rs 149,000 crore, is the sixth-largest in the world, and is expected to grow by 12% over the next four-five years

Multi-layered packaging finds use mainly for sauces and ketchups, dairy products and juices

Packaging innovations is what Manjushree strives for in order to provide economical and easy to handle products both for the company and the consumer

In 2008, Manjushree started manufacturing PET preforms for leading players in the carbonated drinks, packaged drinking water and juices segments

In the fully made PET bottles segment, Manjushree supplies to clients in the confectionery, tea and food supplements segments such as Tata Tea, Mondelēz India (Cadbury Bournvita), GSK Healthcare (Horlicks), Perfetti and P&G, among others. It also makes multi-layered packaging, used to store food items longer by keeping moisture out

The principles of ethylene vinyl-alcohol co-polymers (EVOH) which is sandwiched between the other plastic layers

PET preforms are semi-finished bottles, which look like small plastic test tubes. Beverage manufacturers use preform blow-up machines to expand these to full-size bottles before filling them up, thereby avoiding contamination. Around 1/10th the size of PET bottles, they also save packaging companies and their clients a lot on storage and transportation costs

The museum is open to public viewing Email Ms Theresa on theresa@manjushreeindia.com