Private View: Sprig Tea

Raju Kalgutkar, chief manager-packaging development, consumer products division, Piramal Enterprises

The design concept of the carton leaves a remarkable thought for the consumers. The pulling tab with a slider tray is refreshing. Users would surely like to read the product benefits written inside the pack.

The pack is very easy to carry while travelling. The background peach colour has a shimmer effect. The graphics connote a rich and ancient look. The embossed fonts used to highlight the brand have been well produced.

The sachets packed inside in red attract the consumer. The sachets shape and design provides ample space to tear the pack. This ensures that the inside product is not puffed out.

The pulling tab sticker needs to have stronger adhesion. The instruction leaflet inside the pack is redundant.

Deepa Naik, head-packaging development, Hershey India

The unique flip-top slider pack provides a unique experience. It provides a surprise element when the flap pops up while sliding the tray.

The pack can be flattened while transportation and can be easily reassembled too. The unique combination of red with ethnic design elements depicts the much-loved tea drinking Moroccan tradition.

The carton is made with FBB, with embossing of the brand name. The tray includes a single unit stick pack, which is organised in an uniform manner.

The usage of zentangles used to denote the tea leaf pattern has effectively gelled with pack’s red tone.