Share-to-Benefit (StB) forum at Spectrum Scan

Share-to-Benefit (StB) forum at Spectrum Scan

Spectrum Scan's 45,000 sq/ft plant which houses a fleet of wide-format equipment – Atma screen printing machines, HP latex digital presses, offset presses, CTP kit, thermoforming and guillotine machines

Shah (r) explains the importance of having a weatherometer in his R&D lab

Shah emphasises how the weatherometer determines the life of the printed material in adverse weather conditions

The Spectrum Scan staff maintaining the sun board and keeping it ready for screen printing

Shah demonstrates how different substrate can be printed using screen printing technology

Spectrum Scan has the capacity and capability to screen print more than eight feet long flex banners

Besides screen printing, Spectrum Scan is also equipped with a wide-format roll-to-roll HP Latex digital inkjet printing press

A tour in the offset department. Spectrum Scan has recently invested in a intradeck- six-colour + coater (28-inch x 40-inch) Roland 700 press

Shah explains how the Roland 700 press is capable of printing on non-paper substrate

StB members visit the 'experience lounge' - a 2,500 sq/ft ‘Bazaar’ of POP and POS items

Amit Shah and StB members share a light moment

Iqbal Kherodawala of Printline Reproductions sharing his experience about the bazaar experience. According to Kherodawala, the USP of this bazaar is the ability to offer and showcase value addition to the FMCG and telecom industry with newer designs

BMPA's StB members share their insights about the unique concept of bazaar

Dev Nair of Kohinoor Printers expressing his point of view at the StB forum

Mehul Desai of Mail Order Solutions says, "It was a marketers dream come true. Amit had played with and created so many real life scenarios for each brand. In today’s clutter at retail outlets, creating an impact and catching the eye is must for any brand"

Huzefa Kanorwala of HH Print Management India reads PrintWeek India's May 2013 anniversary issue during a quiet moment

Anil Shah, brother of Amit Shah explaining how the point-of-purchase and point-of-sale improves the brand value

Vishwanath Shetty of PrintWorks enjoying his role as a paan shop owner at a paan kiosk

StB members visit replication of a local bazaar which includes kirana shops, paan kiosks, ice-cream parlour and a supermarket

Faheem Agboatwala of Hi-Tech Printing Services understands the importance of brands for marketers

S Rajgopal of Spectrum Scan explaining to Iqbal Kherodawala how they created the POP for RedBull Fighters Jams International Freestyle Motocross 2012

Shah's client list boasts of blue-chip premium brands like ICICI, HUL, L’Oreal, Castrol, Microsft, Airtel, ITC, Vodafone, Colgate, Cadbury, Citibank, Nestle, GSK etc

Amit Shah explains the science behind preventing colour distortion in the LED display panels

Amit Shah demonstrates how the products would look on the shelf in a kirana shop

Amit Shah provides the etch specs in the creation of high glossy prints using ink worth Rs 40,000 per kg

StB forum was initiated by Vivek Tibrewala of GP Offset, who spoke about bad debt management. The members unanimously agreed that one should not shy away from taking legal action against a client who default on their payment, even if it results in losing the client

Huzefa Kanorwala of HH Print Management India spoke about‘key performance indicators (KPI’s) in print’

Kanorwala’s presentation for StB members gave an overview about how to manage the key factors which enables smooth functioning of the business and growth in profits