Treasure hunt at Spectrum Scan

25 delegates who participated in the 'treasure hunt', an event organised by We The Production People arrive at Spectrum Scan's plant in Vasai

Rajgopal (white shirt) of Spectrum Scan gave an overview and introduction of Spectrum Scan

The delegates who comprised designers and production managers from advertising agencies looked at the print samples on display

Amol Paranjape, senior creative director, production and studio of JWT closely looking at the samples. He was amazed that printing has "evolved and is not the same as it was 10 years ago"

Hemant Randive of We The Production People addressing the 25 delegates and explaining the 'treasure hunt' concept

Amit Shah of Spectrum Scan demystifies his favourite subject: screen printing. According to him the world will collapse if there is no screen printing

While addressing delegates, Amit Shah explained the technology behind printing on a plastic substrate. He said it is complex and requires knowledge of substrate and inks ...

Delegates looking at the print samples and were surprised to know that a Rs 40,000 per kg ink is what defines printing

Rajgopal of Spectrum Scan conducted a plant tour for delegates

Rajgopal explaining how plastic substrates can be printed using screen printing technology

The quality control laboratory at Spectrum Scan is equipped with a weatherometer. Rajgopal emphasises how the weatherometer determines the life of a printed material in adverse weather conditions

Spectrum Scan's 45,000 sq/ft plant which houses a fleet of wide-format equipment – Atma screen printing machines, HP latex digital presses, offset presses, CTP kit, thermoforming and guillotine machines

Spectrum Scan is the pan India printer and distributor of Pepsi and Coca Cola for printed vinyl

The Manroland 700 offset press is specially designed to print plastic substrate. Trivia: Spectrum Scan does not use paper for printing

Even today at Spectrum Scan, graphic art films are used for exposing the screen

Besides screen printing, Spectrum Scan is also equipped with a wide-format roll-to-roll HP Latex digital inkjet printing press

Amit Shah introduced his technical team to the 25 delegates

The fabrication department has been revamped. The department is now equipped with the hydraulic systems. Due to hydraulic systems the production has been boosted

Spectrum's USP: The 'experience lounge' - a 2,500 sq/ft ‘Bazaar’ of POP and POS items

The experience lounge provides total experience of bazaar which includes kirana shops, paan kiosks, ice-cream parlours, and a supermarket at one go, and so, brands can have a real look and feel of their POP items

Anil Mathai of Spectrum Scan explains how brand owners expect top quality POP and POS for their products

Amit Shah standing in the kirana shop created at the Bazaar and provides a first-hand experience of the POPs created by Spectrum Scan

Vikrant Deshmukh, marketing manager at ETP International and one of the participants, said, the USP of this Bazaar is the ability to offer and showcase value addition to the FMCG and telecom industry with new designs

Amit Shah shares a secret that print plays "only" 10% part in the total production of POP and POS

25 delegates share their feedback about the Bazaar with Amit Shah

After a day full of action and learning, one of the delegates gave vote of thanks. The delegates were amazed to learn about screen printing technology and its applications

Treasure hunt at Spectrum Scan