25 delegates who participated in the 'treasure hunt', an event organised by We The Production People arrive at Spectrum Scan's plant in Vasai
Rajgopal (white shirt) of Spectrum Scan gave an overview and introduction of Spectrum Scan
The delegates who comprised designers and production managers from advertising agencies looked at the print samples on display
Amol Paranjape, senior creative director, production and studio of JWT closely looking at the samples. He was amazed that printing has "evolved and is not the same as it was 10 years ago"
Hemant Randive of We The Production People addressing the 25 delegates and explaining the 'treasure hunt' concept
Amit Shah of Spectrum Scan demystifies his favourite subject: screen printing. According to him the world will collapse if there is no screen printing
While addressing delegates, Amit Shah explained the technology behind printing on a plastic substrate. He said it is complex and requires knowledge of substrate and inks ...
Delegates looking at the print samples and were surprised to know that a Rs 40,000 per kg ink is what defines printing
Rajgopal of Spectrum Scan conducted a plant tour for delegates
Rajgopal explaining how plastic substrates can be printed using screen printing technology
The quality control laboratory at Spectrum Scan is equipped with a weatherometer. Rajgopal emphasises how the weatherometer determines the life of a printed material in adverse weather conditions
Spectrum Scan's 45,000 sq/ft plant which houses a fleet of wide-format equipment – Atma screen printing machines, HP latex digital presses, offset presses, CTP kit, thermoforming and guillotine machines
Spectrum Scan is the pan India printer and distributor of Pepsi and Coca Cola for printed vinyl
The Manroland 700 offset press is specially designed to print plastic substrate. Trivia: Spectrum Scan does not use paper for printing
Even today at Spectrum Scan, graphic art films are used for exposing the screen
Besides screen printing, Spectrum Scan is also equipped with a wide-format roll-to-roll HP Latex digital inkjet printing press
Amit Shah introduced his technical team to the 25 delegates
The fabrication department has been revamped. The department is now equipped with the hydraulic systems. Due to hydraulic systems the production has been boosted
Spectrum's USP: The 'experience lounge' - a 2,500 sq/ft ‘Bazaar’ of POP and POS items
The experience lounge provides total experience of bazaar which includes kirana shops, paan kiosks, ice-cream parlours, and a supermarket at one go, and so, brands can have a real look and feel of their POP items
Anil Mathai of Spectrum Scan explains how brand owners expect top quality POP and POS for their products
Amit Shah standing in the kirana shop created at the Bazaar and provides a first-hand experience of the POPs created by Spectrum Scan
Vikrant Deshmukh, marketing manager at ETP International and one of the participants, said, the USP of this Bazaar is the ability to offer and showcase value addition to the FMCG and telecom industry with new designs
Amit Shah shares a secret that print plays "only" 10% part in the total production of POP and POS
25 delegates share their feedback about the Bazaar with Amit Shah
After a day full of action and learning, one of the delegates gave vote of thanks. The delegates were amazed to learn about screen printing technology and its applications
Treasure hunt at Spectrum Scan
Treasure hunt at Spectrum Scan
Mumbai's top print professionals - We The Production People - organised a treasure hunt in Vasai near Mumbai. And so, on 1 February more than 25 delegates (designers and production heads of advertising companies) saw large format screen printing, POP and POS fabrication, plus the latest in thermoforming at Spectrum Scan. A Sachin Shardul special.